High-priced clothing spawned buy business "difficult to adjust" into a hidden danger

Recently, the domestic Internet has whipped up a "buy-buying wind." Large and small group-buying websites have sprung up like mushrooms. According to incomplete statistics, there are currently more than 400 group purchase websites across the country, and Internet giants have also started to buy channels. Buy or not buy? In the fast-moving consumer and leisure entertainment industries, such as food, beauty and fitness, they rushed to the “low-cost group purchase wind,” and clothing as fast-moving consumer goods also joined the group buying industry. What are the advantages and disadvantages of clothing buy?

High-priced clothing spawned a variety of factors to buy business, leading to higher prices this winter than in previous years. In order to save money, smart citizens began to buy cashmere sweaters and thermal underwear online. Online group purchase has become the preferred mode of consumption for many post-80s and post-90s. It is quietly changing people’s consumption concepts. Online is blowing a winter wind. Group purchase is hot and is a combination of consumer, business, platform and other multi-powered.

For consumption, clothing in stores and specialty stores is too expensive. In the age of inflation, the pursuit of quality and cheap clothing has become the most popular consumer trend. While group purchases can buy cheaper apparel products through large purchases, consumers are becoming keen.

For apparel companies, they can sell their clothes in bulk by participating in group purchases. Although the selling price may be cheaper, in terms of sales volume, clothing companies can recover their profits. And large-scale group purchase can help garment manufacturers to speed up the sales process and speed up the circulation of the capital chain. Why not?

On the other hand, the large number of group buying websites also provides the most direct platform for group buying. In March this year, the country’s first group purchase website was launched, and hundreds of large and small peers emerged, including single group purchase websites and classified information platforms. Group buying websites usually provide only one product per day, involving Chinese and Western food, theaters, hair and body, KTV, outdoor sports, and clothing. The types are all-inclusive. Although there are reports that the group buying website has undergone a reshuffle stage, there is still a lot of money flowing into the group buying website. The group buying website is the “stage” and there are many stages. As a dancer, consumers and clothing merchants are naturally more. At present, the average discounts paid by various group buying websites are mostly around 30 percent. The huge price diving space attracts many consumers to join in.

The advantages of apparel group buying are fast-moving consumer goods, especially in the era of accelerated fashion replacement. Consumers are more invested in clothing. One of the advantages of clothing group buying is the low price, which is also the biggest advantage of group buying. The second advantage of clothing group buying is the flexibility of organization. No matter if it is in terms of time or cost, offline stores and stores are unmatched.

Disadvantages of clothing group buying: "Difficult to adjust"

The group buying activities of eating, drinking, and playing are suitable for consumer groups of any age, any occupation, and any taste. These low-priced experience activities are easy to form among the users of different hobbies and habits. And consumer activities such as home appliances, digital products, decorative materials, furniture, jewelry, and wedding series will also have a well-recognized and well-recognized brand. Some of these brands will form a “monopoly” in the industry’s impression. , as long as these "monopoly" brand range, everyone will appear particularly "buy." However, despite the wide variety of footwear products, for example, Nike, Adidas, and back-to-back sports brands have become "unified standards" for mass consumption in a state of "difficult to adjust."

Among the factors that support group purchase activity, a certain amount of group purchase is one of the most important conditions. Everybody's aesthetic needs are not the same. There are thousands of clothing styles to choose from. It's easy to find a style suitable for all ages. Therefore, can you find out which of the most cumbersome clothing styles you can focus on and attract and reach the group purchase? The clothing style of the person becomes the biggest obstacle. In addition, group purchase of clothing may increase the chance of consumers hitting a shirt, and the situation of encountering a shirt is indeed a very embarrassing thing. Clothes that look beautiful on a web page may not be as satisfying as possible in real life. What is lacking in clothing is a well-recognized style, which is also an important problem for clothing group buying.

Sports style or clothing buy breaks how to find a clothing online shopping products? The standard is to find a style that meets the public's taste. Sporting apparel, such as sports shorts, sports t-Shirts, etc., serve as a certain clothing to buy redeemer status. Choosing some well-known sports brands such as Nike, Adi, etc., that have a relatively high degree of recognition, can mobilize everyone's recognition emotions and achieve a guarantee of group purchase volume.

At present, the group buying business of clothing is relatively hot. As the latest products purchased by group purchase, the problem of group purchase of clothing will depend on the adjustment of participants in practice to find the best solution.

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