Fashion brand Valentino bullish sales market bullish

Italian fashion brand Valentino President said on Wednesday that due to the strong demand for Haute Couture fashion from its buyers in the Middle East, Russia and the United States, and the continued steady rise in global sales, the company's business is in full swing.

Valentino CEO Stefano Sassi said that China is the fastest growing market for many luxury brands, and buyers from here are beginning to emerge, but they are still in their infancy.

After the brand's Haute Couture fashion show in Paris, Sassi said in an interview with Reuters, “Chinese customers are still at the beginning stage. Our main customers are the Middle East, followed by Russia and the United States.”

Valentino fashion won the favor of Hollywood stars and European nobles. The brand's next season's haute couture collection is designed to please Russian buyers. Russian buyers have come back from the economic recession since 2009 and have re-branded luxury stores.

The fashion collections displayed by Valentino were inspired by the tsars of emperors in Moscow and the imperial team. The fairy tale blended details of military uniforms and won applause.

American film star Ann Hathaway said after the fashion show, "Each model looks beautiful but still looks like armor. It was the dress I dreamed of when I was young. It was one of my favorite series and it was me. Have seen the best series".

The most striking designs include black embroidered velvet gowns, long-sleeved tunics and short round neck cocktail dresses, and see-through skirts decorated with silk roses, bronze lace or feathers.

Sassi added that Russian guests love the brand. "We have high-quality Russian guests, and there are plenty of wealthy people in Russia."

There is still room for growth in customized fashion, and on the other hand, Sassi said that the brand's garment business is also booming. The company’s overall sales in the first half of the year have increased by 25% compared with the same period of last year.

In contrast, Valentino's sales in 2010 increased by 20%.

Sassi said that all major markets for the brand, Asia, the United States, Europe and Japan have demand.

When asked if he expects the sales growth momentum to continue, he said: "All things have been progressing so far."