- Note underwear terminal gold medal lecture record Cube headquarters news: June 11 posture Cube function beauty underwear (Hubei) Merchants Association in Wuhan perfect finish. At the meeting, Hubei underwear industry elites gathered together with the "China Underwear Terminal Service Center" gold medal lecturer together to explore ways to improve sales performance underwear terminal. After the meeting, the posture party headquarters will be gold medal lecturer Ms. Dong Li speech editing edited as follows: The illusion, that is, the false perception, refers to the perception that does not conform to the objective reality, including the illusion of geometry, the illusion of time, the illusion of space and the illusion of the overall influence, the illusion of sound, the illusion of illusion, the illusion of touch, and the like. Underwear store how to effectively use the illusion to improve business performance? Can refer to the following several ways: 1, the use of time illusion Using the illusion of time can adjust the mentality and improve business performance. Perhaps many people have experienced "other people" experience, that time of the torment endless headache, the mood is also surprisingly terrible. However, if you wait for someone while reading a book or listening to music, you will find that time passes quite fast. This is the reason that when you read a book or listen to music, you disperse the attention to time, and realize that the attention of time turns from intentional to unintentional, resulting in the illusion of "time is fast." In many underwear stores we can hear the sound of music. The impact of music on people's emotions is great, the rhythm of music, the size of the volume, will affect the mood of customers and sales staff. If you play a few customers with moderate volume and soothing music, not only can make people feel comfortable, but also slow down the pace of customer actions to extend the residence time in the mall to increase the probability of more random purchase, Also make the sales staff more in place. Playing larger volume and rhythmic music when there are more patrons will result in the rhythm of the main and guerrillas being accelerated along with the rhythm of the music. As a result, the efficiency of purchasing and service will be improved, and the efficiency of people being more inefficient And caused by the mood is not good and the emergence of conflicts and conflicts. 2, the use of space illusion The use of space illusion can enrich the display of goods, reduce operating costs. A children's clothing store with various lamps hanging on the roof, a variety of lamps into one, bright, this lingerie store is not large, but all surrounded by a mirror, the entire lingerie shop seems to have doubled area. In the land of gold in the mall, how to display the goods, directly related to the sale of goods. Taking this approach for example, making full use of mirrors, lights and the like in the display of goods not only makes the products appear rich and colorful, but also reduces the number of displayed goods and reduces the loss of goods and the operating costs. In some small areas, the use of mirrors, lights and other means to increase the space, not only to adjust the feelings of consumers, but also can make salespeople with good mood for consumers. 3, the use of geometric illusion The use of geometric illusion can provide targeted services, access to better service results. For example, the horizontal lines will lead people's attention to the left and right, so that people look more plump; vertical lines, will lead people's attention up and down, making the figure more slender, and this is the geometric illusion effect. Therefore, in the provision of services to consumers, the clever use of geometric illusion, often can receive excellent service results such as barbarians recommend vertical underwear, to discourage their purchase bar underwear, a wider belt and low collar Shirts and other goods to make it appear slim; for thin people recommend horizontal clothing, so that it appears plump.
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