Children's Wear Stores Must Have Four Seasons Changing Promotion Methods

There are seasons all year round, so the children's clothing sales promotion method also has the characteristics of changing seasons. Many failed storefront shopkeepers generally feel that they do not have a strong sense of seasonality. In many cases, the customer will ask to enter the next season. Normally, the store guides customers to change seasons. It is not that the customer reminds the store to change seasons.

Timely change of the two aspects of the season is an important part of the children's clothing store. It consists of two levels: First, it is clear when the goods are coming and going; and second, it is clear when it starts to process the goods in the season. If a shop owner does not know how to deal with seasonal products in a timely manner, then he must not know how to change seasons in time, because this is a related link because if there are a lot of goods in the season that are not handled, he will wishfully postpone the shipments of the season. Want to sell more products to increase cash flow; Second, that into the next quarter of the goods, the existing one is even more unable to sell; Third, the concept of changing seasons is not strong).

Children's clothing is divided into two parts, one is that there is no seasonal sales during the year, books, toys, food and the like, and the other is underwear, coats, sleeping bags, shoes, toiletries, straw mats, mosquito nets, and so on. Free time, if the investment situation itself is not enough, if you add product backlog it is even worse.

According to the season to develop promotional programs The weather is still relatively cold in the first month, the children are still wearing winter clothes, began in spring and autumn on the beginning of February, this season is a season outside the service, to the end of March sales season is basically over, from three On the tenth of the month, we must start to stop purchasing goods and start exporting clothes in the promotional stores. In twenty days, we can basically promote sales.

The seasonal products that began at the beginning of April are more numerous. Not only are there summer clothes, but also wash care products, swimming products, straw mats, mosquito nets, sandals, etc. Summer season peak season usually ends at the end of July and early August. The sales promotion starts from July, and the purchase volume will decrease from June onwards. The decrement ratio is generally about 40%. One of the principles of promotion is to start processing summer supplies at the hottest time!

August began to fall, but the amount should not be too much, adhere to the purpose of fast sales.

Starting in late September, winter supplies will be available. Starting from the end of November, winter products will be processed. At the same time, careful attention will be paid to the actual purchase amount. How many customers are required in one month? What is the proportion of shopping jackets? How many times should it be appropriate to go through the Spring Festival special circumstances?)

The underestimation of the sales volume for the Spring Festival is not the main reason for the backlog, because the Chinese people's shopping concept is to concentrate on shopping, especially clothes, a few days before.

For children's wear, the first few days before the Spring Festival is not the most important time, because parents are the first child, and later, because taking into account the traffic and weather conditions, generally will take action in advance, so remind shopkeepers to pay attention, do not think Many people in those days, must be sufficient supply, unless the store is usually the focus of the coat, if you rarely do coats, then do not prepare a lot of goods in the days before the Spring Festival.



Reminder: The goods should be promptly replaced, and the inventory should be careful, but after the actual operation, they still follow the feeling or go along with their opponents. They always wait for others to come. The customer will only start to act if they come across the shipment. As soon as the goods arrive, the market has lost a large area.