Catman International Chairman Yulin Lin: Conversely expands 1,000 stores

【Guest View】

The biggest core competitiveness of Catman International is to create a charismatic international brand. What we have to do is to increase the influence of the brand and to increase the brand value we bring to consumers.

For many pure-processing, product-selling companies, and even OEM companies, it is indeed very serious. Businesses are now closed, and some may already be closing. Because the route they take is very simple, they just do orders for Europe and the United States, and they do it at a low level. The financial crisis has a great impact on such companies.

In times of crisis, there must be opportunities for danger. When companies with no brand, no channels, no very good customer groups, no good market share and good reputation, and many resources are scarce, single-order companies will certainly face many difficulties at this time. But for a truly brand-name company is an opportunity.

In fact, the market is not afraid of it, it is not waiting for it, and it is not hiding it.

[Interview Record]

Moderator: Dear netizens, everyone! Welcome to Tencent Finance Conference Room. The guest we invited today is Yu Lin, Chairman of Maoren International (Hong Kong) Co., Ltd. We will share with him the brand story of the catman and this year's marketing strategy. You, Mayo, may be because I’m older, I don’t know much about a cat fashion brand, but I know Cat Man is the only brand that Korean artist Rain Endorsers speaks for. Tell us about why Rain chose to endorse such a brand?

You Lin: The brand that we launched before was cat man. At that time, it wanted to create a young man brand that pursued a sexy and fashionable attitude towards life. Through years of development, we have found that young people love the sexy and fashionable lifestyle, or that more and more young people like to show themselves and release themselves. So in 2008 we launched a brand new brand, Miiow. This is a very interesting name, Miiow, can also show the charm of a brand positioning.

This time we invited the Asian king Rain to speak for him. The most important thing is to let him interpret the brand's personality and connotation. We hope that this brand will satisfy the pursuit of more young fashionistas' lives. Miiow is very energetic and masculine, and is good at releasing the charm that it radiates. We want to create a stylish, sexy brand. Now the main brand slogan is "Let it be dynamic and more sexy."

Moderator: Miiow translated into Chinese, is the United States?

You Lin: Actually, it is not Chinese, it is a cat that is very sexy and charming. It is also a brand idea created by a fashion research company in America. It is very interesting and very easy to remember. You will know how excited it is.

Moderator: When he started to contact Rain, he accepted it? Did you speak for your brand?

You Lin: Actually, there are many brands in the Chinese market that are in contact with top Korean stars. Rain's influence in Asia should still be quite big. He may be more repellent to general brands. But when we contacted him, we showed him the brand mission, the spirit of the brand, and personality. At that time, he was very excited and had a strong will to spread his charm on the stage through our brand. The better combination has made many fans in China, many young fashion people who like his personality, and more to experience the new fashion that the very sexy and fashionable brand Rain likes better through the brand Miiow.

We talked for more than half a year, but everyone has been very happy. So we successfully cooperated with him.

Moderator: You mentioned that "makes movement more sexy." The apparel industry sports brand and fashion brand should be two brands. Miiow brand first proposed the concept of cross-border in the Chinese garment industry. Tell us about it.

You Lin: Dynamic life is indeed a new concept. We hope that our customers are very passionate about life, positive, full of sunshine, energetic, and exude an appealing beauty. To make movement more sexy, we look at the brand positioning, but also look at a lot of sports clothing is not enough fashion, may wear some symbols on the street. From the perspective of brand influence and design style, it is indeed impossible to meet the needs of young people in the new era, and it is difficult for some brand names that are well-known. In addition, it is now an era of leisure. After many casual brands are worn on the body, they look like they are more living, but they lack a sense of sportiness and vitality. So currently some of the world's big brands are in the direction of this cross-mixing in the development of their own brand new routes. Pure sportswear is not stylish enough, pure casual wear is not dynamic enough, not enough vitality. Therefore, we feel that the perfect combination of the two is a new trend in the world.

Moderator: This concept is put forward by yourselves, or imitate the internationally famous brand, there are objects to imitate it?

You Lin: We have a large number of consulting companies in the international fashion industry to help us conduct global consultations and research. The research and analysis of young people in the Chinese market is a very forward-looking and forward-looking direction.

To make movement more sexy, for the Chinese people, there may be many fashion magazines that often talk about topics that people like very much. For example, sexy, the older generation of Chinese is a relatively conservative culture, and now the younger generation, what he wants, What kind of charm and what kind of charm you want to show in the end is how to send it out. This is the character of young people in the new era. They are more tolerant and more international. While preserving his own original national spirit and Eastern cultural features, he can accept many new international and new things. They want more of the opposite sex to attract each other, so that daily life is more excited. Dynamic and sexy attitudes have been sought after by more and more young people. For example, the evening bar is so hot, in fact, the style of their dress is a reflection of our style. For example, people who travel in groups are not so monotonous, monotonous and rigid. They like the very beautiful, very stylish, very energetic and charming feeling. Now it has become a new trend.

Moderator: Can you sum up this, Miiow this brand, in fact, is positioned in the international context of growing up, very dynamic group of young people? In the middle-aged and elderly market, do you not consider it?

You Lin: Our goal is to target young people aged 18 to 28. However, there are many fashion people, such as music artists or mentality is already very young, such as you and the media, you may be older, but your state of mind is very young. Some people may have been almost 50 years old, but he still has 20, 30-year-old mentality to face everyday life. What we say more is in our hearts.