[China Glass Network] Nowadays, as a marketing model of the Internet era compared with IN, network marketing has been widely praised by enterprise users, and how to generate value for network marketing expenses has always been a headache for enterprises. As an operator, it is not that you do not want to invest money, but whether the investment in marketing expenses has produced corresponding value? Because there is no accurate grasp of this problem, many companies stay on the surface of the problem, that is, how to control marketing expenses.
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Marketing managers are all worried about the "tight" balance of marketing expenses. The cost is too tight, the business expansion is limited, and the marketing staff is not motivated; while the management is too loose, the marketing expenses are rushing out, and the company cannot control the increasing cost. In fact, the key to marketing expenses is not to control the problem, but how to make it produce high cost performance, that is, to make marketing expenses "value"!
In fact, marketing expense management can be said to be a sword. Appropriate use can effectively promote the growth of sales performance. Conversely, if the target is not clear and the management methods are not perfect, it will not only promote the growth of sales performance, but also seriously damage the company's Operating profit, leading to serious deficits or even bankruptcies.
If you give you 1 million Internet marketing fees, how do you spend 1 million to make more money? First of all, I saw the word "network marketing". Many people think that online marketing is not the construction of corporate websites! Indeed, corporate website construction is a very important ring in network marketing. The corporate website represents the image of the company on the network. The customer's previous impression of the enterprise often comes from the network, which is his impression of the corporate website.
There are still some people who even take it for granted that the website is perfect, and the idea is very narrow. For example, to make a website without promoting it is like buying a mobile phone, but you have not told your friend, your customer. At this time, although you have a mobile phone, but they don't know your mobile phone number, it is impossible to call you to find you. So at this time you have to tell your mobile phone number, that is to say, if you want to let others know about your corporate website, you need to promote it like search engines and online advertisements.
How to carry out effective network promotion? Companies need to develop a feasible solution for their product promotion. Regardless of the size of the company and the stage of development, China Netcom e-commerce experts believe that companies must first understand how their customers are dependent on products and services, and then find a matching network marketing solution.
However, in order to avoid unnecessary time and labor losses, companies can first consider giving a transitional solution, because marketing involves the core business of the company, if the program is not tested, once there is too much fluctuation, it will give the company Caused a great loss. If the company's plan is successful, it will officially enter the operational phase.
In the process of formulating an industry-wide marketing plan, each enterprise marketing manager needs to grasp a core point. The content of the promotion plan should be based on the principle of increasing the enthusiasm of the marketing staff, and on the premise of reducing the proportion of total expenses compared with the same period of the previous year. Market share simultaneously increases the actual income level of the salesperson. The basic idea is to reduce the proportion of the original fixed income of the salesperson, increase the explicit income level, and make the expenses as self-sufficient as possible, saving the effect of income.
From a certain perspective, marketers can't make money, and it's hard for companies to make money. Therefore, the interests of the company and the marketing staff are the same. However, doing more with less money is the realm that any boss wants to achieve! A philosophy that is often talked about in management is that "water is clear and no fish", and no management system can solve all problems.
China Nuo Net, which has rich practical experience in e-commerce and network marketing, has become the leading global e-commerce expert in China through its continuous development and growth. With its strong strength and good reputation, it has become a major global e-commerce expert. The expectations of various customers for online marketing.
At the same time, China NuoNet relies on high-performance enterprise mailboxes, web hosting, US servers and other products, as well as mature and powerful technology to help enterprises establish their own global websites on the Internet with smaller investment, and carry out global network marketing. Enterprise e-commerce globalization.
After the network marketing plan is formulated and properly implemented, the marketing managers are more concerned about the return rate of network marketing. Under normal circumstances, everyone thinks that using marketing revenue to evaluate marketing expenses is more direct and convincing. However, the acquisition of marketing revenue is lagging behind the investment in marketing expenses. Therefore, marketing revenue is short-term visible from marketing expenses. One of the goals, not the full effectiveness of marketing expenses.