"Children's King" stores into Shanghai next three years to open 20

"Kid King" chain retail stores are accelerating expansion. June 16, Nanjing Children's Industrial Co., Ltd. is located in Minhang District, Shanghai Hengshun Square store officially opened. Xu Weihong, general manager of the company revealed that the opening of the store area of ​​over 5,000 square meters, will open five such stores in Shanghai during the next three years plans to open 20 children's theme mall in Shanghai. Insiders analysts believe that, with the increasingly intense competition in the children's clothing market, marketing channels are also changing, out of brand building, customer relationship management needs, there will be more high-rent business customer service resistance, the store management mode is introduced Children's wear industry. 20 stores in the next 3 years "Shanghai is one of the largest and most competitive maternal and child markets in China. We plan to open 20 children's themed mall in Shanghai in the next 3 years with a total business area of ​​150,000 square meters and annual sales volume 1.5 billion yuan. "Xu Weihong said. "King of children" is the founder of Five Star Wang Jianguo will be handed over to the United States Best Buy created a new business. In December 2009, the King of Children opened its first store in Nanjing Wanda Plaza. As of May this year, the King of Children has opened seven stores in Hefei, Huaian, Chongqing, Yancheng and Changzhou. This reporter has learned that, in addition to the layout of Shanghai, "King of Children" will also open 11 new stores in Changzhou, Nanjing, Chongqing, Wuxi and Chengdu this year. By the end of 2014, there will be 50 flagship stores and some boutiques in the country. And in major cities to promote the city more stores, intensive development, such as Shanghai, Nanjing, Chongqing, Chengdu and other capital cities in the target area, the number of planned stores in more than five. Previously, Wang Jianguo told the media that China's mother and child baby industry will maintain a 20% -30% annual growth, with an average profit margin of about 30%. It is estimated that by 2015, the demand of China's mother and child market will reach 2 trillion yuan. He believes that the king of children has the advantage of a combination of chain experience and retail experience. Kids operating the "big store model" reporter learned that the king of children opened in Shanghai, the two stores have more than 5,000 square meters of business area. Previously, the king of children in the country has seven stores. The area of ​​a single store is also about 20 times larger than the average size of a maternal and child store. Between 5,000 square meters and 12,000 square meters, the number of in-store products reaches 20,000 to 30,000, providing clothing, textiles, food, supplies and toys to children In addition to the stop service, there will be a baby swimming pool / temporary feeding area / baby photography shop and more. A children's wear industry insiders said that in the children's wear industry, such as large stores are rare. The industry generally believes that children's clothing more than 100 square meters is a big shop, while more than 300 square meters can be regarded as the flagship store, and more storefront area are within 50 square meters. "Children's clothing industry seldom opened large stores, mainly due to high rent, low-level pressure." According to the analysis of the industry, but with the increasingly fierce competition in the industry, out of brand building and customer relationship needs, Some children's clothing companies have started to open the big shop under the blood. However, in Xu Weihong view, the operating pressure of the big store model did not imagine so much. "The current operation, a service-free stores a year about yuan revenue, including service-class stores income will be higher than 50% .Children Wang opened an 8000 square meters in Nanjing shop, opened only 5 months to recover the cost, "he said.

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