There have been criticisms of the concept of Hangpai first brand after the women often do not have the depth and stability. In 1996 and even earlier, Xue Liang began to brand in the romance of a brand management, so that they each make their own style, do not crash, and a unified romantic image, unified sales. In 1999, the romance as a clothing brand more established their business philosophy: absorb the European pastoral style, and then turn it into a fashion product acceptable to Asians. Xue Liang is no longer divided into customer groups by age, but from the analysis of customer's personality, academic start, insist on serving the knowledge of women, "style at the same time and good to wear." On this basis, Xue Liang's romance has further put forward the marketing slogan of "romantic life, romantic life," "women's shop, live shop," and grasps the romance that women want to get around the concept of a woman's life A dress. To work for the community: the industry has developed, companies will benefit. If the romantic outside of Hangzhou clothing brand planning Xueliang investment companies planning to do, will not "take the trick?" Fear not afraid of the development of a romantic? Xue Liang believes that as long as there is potential, will promote the development of the apparel industry projects, he will not hesitate to undertake: in the long run, Hangzhou brand good, possession of high market share, romance is the biggest benefit By. Xue Liang said that for so many years of clothing, romance has a certain influence in the industry, he has an obligation to do something for the industry. Therefore, he is very enthusiastic to play the vice president of Hangzhou Women's Brands Association positions, and actively make plans for the development of Hangzhou women's clothing. It is precisely because of the joint efforts of these responsible companies (such as the blue Qingqing, Jiangbei commoner), Hangzhou women's wear in the country have a relatively loud reputation, the Hangzhou municipal government has also set up a dedicated women's leading group, a romance and Hangzhou Women get more room for development.
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