How to let the fitting room bring you business

With the increasingly fierce competition in the clothing business, merchants have resorted to all their efforts to create a dazzling display of their own shops. From brand-name stores to store counters, to individual shops, and from function areas to decoration styles, all pay attention to style and atmosphere, let us enjoy the feeling of petty bourgeoisie or high-end or Taobao in the clothing store. But there is a small detail that affects sales. Many clothing stores haven't noticed it. That is: fitting room!

Customer feels the fitting room

The dressing room in the small shop is generally extremely simple. When the customer wants to try on the clothes, the store pulls a curtain and separates it into a space of less than 1 square meter. OK, the temporary fitting room is like this! For example, the "door" of a certain "fang" dressing room is covered with curtains. Lazily, it leaves a fine seam, and it is frightened to change clothes. Excuse me, what kind of feelings does the customer try on in such an environment?

In addition, some specialty shops have a small fitting room. The fitting room is just opposite the stairs on the second floor storage room. It is very clear to see people going downstairs and from the stairs. Clearly see the people in the dressing room from above the curtain. In the fitting room, hang a coat hook inside, and the shoes that are temporarily replaced do not say any models, or even a pair of deformed shoes or cloth mop that are stepped on by countless people, and some even have a strong odor! Why do you want to stay in the room for a minute more?

The customer doesn't say it, it doesn't mean he doesn't want it!

These details seem to be irrelevant, but will make the customer's psychology have a strong sense of rejection, many people's mood is from here become fiery! Don't underestimate this small change. Business owners feel attentively about how many customers may have given up buying because of emotional changes during the test! ?

Pay for the humanization of the fitting room

Xiao Bian once tried clothes in a famous Korean brand store and was attracted by the display inside. Solid wood dressing room door, spacious space, artistic wallpaper, metal carved chairs, as well as the laying of carpets, clean and easy to match the shoes ... exquisite fitting room for Xiaobian moment that he was a five-star From the dressing room, the class hotel is directly looking at a large, bright mirror, which immediately feels like home! Later, after Xiao Bian burst into "warming fever", he bought that well-known brand! Not for anything else, pay for the humanization of the fitting room!

In the GUESS counter in Block C of Hangzhou Tower, no clothes were tested. There were already two sets of matching clothes in the fitting room. At the same time, in order to allow most consumers to try more outfits in the fitting room, the clerk chooses the medium size when choosing the size of clothes to fit most consumers. This simple and direct consumption implies that a certain extent has shaken the wallet of many guests.

In the mall, at the front desk of the H&M fitting room, a colored sign with 1 to 10 digits is hung, and you enter the fitting room with your clothes. The clerk will issue digital cards based on the number of your clothes. Every person can try on 10 pieces at a time. And when you enter the dressing room with a lot of clothes, you will find that you have entered an unusually fitting dressing room. In addition to the conventional vertical mirror, there is also a sideways mirror that can be folded. The mirror can be changed at random according to different angles. In this way, your fitting can be done completely in the fitting room. Compared to ordinary counters, putting on clothes, walking outside, looking in the mirror, and looking left to see the fitting process, a fitting room like H&M can save at least 50% of the time.

Therefore, there is no doubt that most clothing store operators should now do is pay attention to the improvement and service of the fitting area. For example, we will increase the fitting area. (Don’t worry about crowding out the display area. If customers have a good mood, The sales volume is not negligible.) Set up a special platform to let the customer flatten their own clothes, set a seat or set a stool inside.

In the dressing room, put a few pairs of slippers according to different seasons (keeping it clean at any time), or directly cover the area of ​​a carpet to help customers settle down, you can imagine such a service customer mood will be more comfortable (especially the men who buy pants customer)! Doing so can directly make customers feel the ease of changing clothes, and will not lead to a rising fire, affecting the deal!

Do not underestimate the fitting room. This is a magical place. The use of good, double the sales; use is not good, the loss of customers.

Here are some warm suggestions for the fitting room for your reference:

First, the interior decoration 1, the interior wall surface color is white. (giving people a neat, clean feeling)

2, indoor with 30W fluorescent (do not be too bright nor too dark)

3. There are “warm-up cards” hanging behind the room door. For example: “Dear customer: When leaving the locker room, please don’t forget to bring your personal belongings to avoid loss.”

Second, equipped with props, a small mirror (1 side, keep smooth)

2, white plastic comb (1 pay, diligence wash change)

3, stool (1)

4, slippers (1 pair, autumn and winter warm shoes spring and summer sandals)

5, hook (1 row)

Third, change the outside of the door 1, the door mirror (can be anxiety, recommended: installation)

2. Gate number at the threshold - "fitting room", "changing room"...

3. Prompt cards (double-sided, "man" written on one side and "nobody" on one side)

The work of the signboard is completed by shopping guides. In the store shopping guide service, tour guides should generally wait for customers to wear out of the dressing room. So this work is done by shopping guides.

Precautions:

1. Do not put debris in the locker room. Keep it clean and tidy and make it clear every day.

2. Keep the ventilation in the locker room without any odor. Spray air fresheners.