Ashima's Hometown Embroidery "embroidered" over 8,000 people in the cultural industry

Gold silk thread, silver thread thread, hidden into the Buri look to see ... beautiful "Ashima" threading needles, the three-stringed flower and star anise flowers were embroidered on the Sani cloth of the Yi ethnic group, capturing the heart of "Ahigo" at one stroke. ......

The village of Azhdi Village, Shilin County, Yunnan Province, is the hometown of the legendary Ashima. Her moving story continues and her embroidery skills have been passed down from generation to generation. A bottom embroidery really originated from Ashima? No one can tell, but what one can see is that the Ai Di Yi’s flower-picking embroidery has not only been listed as a national non-material cultural heritage protection project, but also has formed the industrial effect of more than 8,000 people. Fine gold thread and silver thread are scattered. The Nepalese exchanged real money and silver. They set off from the famous Shilin Scenic Area and went to the country and the world.

You will sing when you speak, and you will go embroidered. “We Shilin Sani girl, will sing when we say it, and will embroider when we go.” The 35-year-old Bi Fang sat in his own yard and had a big piece of cotton cloth. On the embroidered with a neat, complex and delicate three-stringed flower; such a large piece of work, she embroidered three or five pieces a year.

The needle is an ordinary needle, the thread is gold, silver or colorful yarn, silk thread, but the embroidery technique is quite unusual. The needle beats on the surface of the cloth, just like a small flying fish dive into the water and jump out of the water. Bi Fang said that this is the skill of Adi Sani’s girl: picking flowers and embroidery, stressing precision and precision. A woman from more than 80 households and every household has a unique skill. It was inherited from hundreds of years ago. The girls can be followed by grandmothers, mothers and aunts to draw and embroider; a piece of paper, a cloth, A needle, what I want to paint, what I want to embroider, and whoever comes up with the most exquisite patterns to see who embroiders the most brilliant masterpiece. In 2008, it was formally listed as a state-level intangible conservation project.

The end of the proverb is “a beautiful and rich place”. It is located in the southeast of Shilin County, only 30 miles away from the Shilin Scenic Area. The legendary Ashima was born here – also in this quiet village. , Ashima and Toshiba’s heat is not standing in harmony, and loves the unadorned Ah-hwa. Legend tells that Ashima's head was wearing an embroidered baotou. The beautiful girl provoked love, and the embroidered waist was glittering. The young man looked at her. "Looking at her eyes," she can sing and dance, embroidering and weaving. Everything is perfect. In order to pursue sincere love, she is determined to fight against the heat, and eventually turns into a pinnacle...

“We all called us the Shilin Sani woman as Ashima. We are very proud of it. Picking flowers and embroidering should be the place where we are most like Ashima. It is the Ashima who deserves to be embroidered. The pride of generations will continue." Bi Fang said.

Puffy's "Embroidery Kingdom"

It is far from enough to satisfy self-entertainment and self-sufficiency in the slack season. In the 1990s, some aboriginal women began to sell their own embroidery to the Shilin Scenic Area for sale, which was highly favored by tourists.

But the real business opportunity opened up in the hands of an Ardidiani named Puffy. When she was a small child, she worked outside, working as a nanny, selling pineapple, and rubbing rubbish. Later, the ability of the Yisani people to sing and dance, formed a national folk literature team in Guangdong and traveled through coastal cities. To her surprise, local tourists seem to have more interest in Sani clothing than song and dance. "I wondered why I couldn't be bigger and stronger with so beautiful embroidery at the end of the day. Let the world know it? It was from Ashima's hometown!" She dismissed the performance team and turned to pick the flowers. Embroidery was sold to Guangdong in an organized manner; soon, thousands of women from the village of Shilin Sani surrounded the country and the business grew bigger and bigger.

Pu Fei recalled that after opening up the situation in the coastal cities, in 2000 she resolutely returned to the village and founded the “Shilin Prên National Folk Embroidery Product Processing Factory”. He successively organized 16 embroidery training classes in Shilin, Nanhua and Qiubei counties to attract More women from the Yi ethnicity participated in entrepreneurship. In 2005, she took the lead in the formation of the “Shilin National Amateur Ethnic Embroidery Product Development Technology Association” and served as the president. The orders flew like snowflakes, and the embroidery began to sell to Southeast Asia and Western Europe. , Russia, Japan, South Korea, Hong Kong, Macao and Taiwan and Other countries and regions earn more than 440 million yuan each year, which effectively supports the inheritance and development of intangible ethnic minorities.

"I am a member of the association. According to my own ability, I can organize and process thousands of products each month. In one year, the per capita income can be several tens of thousands of yuan." Bi Fang said, Pufei's embroidery factory has formed a large-scale “Embroidery Kingdom” - Dai women from various townships of Shilin came, and Yi women from Kunming, Chuxiong, Honghe, and Dali came. They used their spare time and the embroidering factory was paid by piece; they could be processed precisely according to orders, and they could also freely Play. Puffy made the Qiang people's purse drums, became famous, and had a good life. In 2008, Pfizer was elected as the “National Top Ten Outstanding Migrant Workers”, which was the first time in Yunnan.

“Emperor Ashima got love because of her embroidery. Today's Ashima wants to win the world through embroidery.” Puffy is ambitious, occupying an area of ​​more than 3,200 square meters and a three-story high on a small hill in the east end of Adi Village. The Platts Embroidery Plant is in an imposing manner and is overlooking the past and looking forward to the future.

The Distress of “Ashima” In the process of developing the embroidery industry, what Buffett thinks most is how to convert the gold thread and the silver thread into living products more suitable to the present and expand its living space. “We will encounter such difficult problems. Some markets like our pure soil, and some markets also want us to integrate our soil and make new fashion. This is a new challenge that we must face with embroidery.”

A bottom embroidery is still quite a distance from the "kingdom" of the kingdom. “Wo women are engaged in embroidery in their spare time and have not yet formed a professional industrial chain; in the face of more and more fierce market competition, we still lack talents, stamina and scale...” During the financial crisis in 2008, a batch of value 2000 Orders of more than 10,000 yuan could not be sold to Russia, and the backlog of inventory was still being processed. Embroidery factories suffered huge losses. For a time, various creditors and “friends” came to visit, and the reputation and benefits of Pufei and her embroidery factory fell to the bottom. After two years of hard work, the embroidery factory finally came to an end.

She believes that there is still a lot of work to do in the conversion of folk cultural resources to modern market capitalization. Aiming embroidery has only taken the first step. It is equipped with production, supply, sales, and hardware facilities such as Suzhou embroidery. There is still a big gap in the embroidery industry cluster where derivative products are developed, and the ability to fight market risks is still very poor.

"Now, I ask members to buy raw materials themselves and they can no longer provide them free of charge. We must share the risks." Mr. Puti said that rural enterprises are also very much in need of strong support from government departments, such as supporting funds and supporting funds. Keep up, otherwise it's too hard for the company to go it alone! The government should also open up more exhibition channels to allow more space for embroidery.

The cultural industry has never been smooth. Huang Jun, head of the Department of Cultural Affairs of Yunnan Province, said in an analysis of this beautiful industry that the “Ashima” based on his own diligence and wisdom has embarked on a brilliant cultural industry road, its influence and creativity. Cohesion, the hardships and glory it has experienced have profoundly reflected the essence of Chinese culture to enrich the people, and also made possible the market-inheritance model of intangible cultural heritage.