T-shirt prices soared

The clothing market has attracted much attention from women. (From Xinhua News Agency)

With artificial and logistics costs rising, Shenzhen residents’ clothing consumer prices rose for the third straight month and rose significantly over the past six months. It is extremely evident that the rise in Shenzhen’s apparel consumer prices has risen significantly over the past six months for three consecutive months. According to data released by the Shenzhen Municipal Bureau of Statistics's Shenzhen Investigation Team, the price of clothing for consumers in Shenzhen in September was 5.4% higher than the price in the same month of last year, of which apparel prices rose 8.4%.

According to data from the Shenzhen investigation team, the increase in the price of clothing in July and August this year was 11% for two consecutive months. This is the first time this year it has broken 10. At present, it is the peak of the autumn and winter clothing market. When the reporter visited various shopping malls yesterday, it was found that many brands had the same material price growth of at least 20% compared with last year.

Text / reporter Bao Wenjuan market prices clothing prices rose about 10% 徘徊 not only these so-called European and American big names, even if it is some slightly cheaper brands, prices are also horrifying.

Take the example of a certain British style brand in South Korea. Its windbreaker can buy one item 600 yuan four years ago, and now it has doubled the price of nearly 1,300 yuan. Even if the price is relatively close to the people of the OL is loading the brand G2000, last year, a suit jacket price of 950 yuan, while the style is similar, the same fabric coat is to 1150 yuan, up 200 yuan. The rise in apparel prices is already a surge of turbulent waves, even sports brands can not resist. The Li-Ning brand also announced that the price of shoes will increase by 7.8% in the fourth quarter, clothing will rise by 17.9%, and Baleno will quietly raise prices after the late summer promotions.

This increase was supported by relevant data from the Shenzhen National Investigation Team of the National Bureau of Statistics. According to statistics, in July and August this year, the rate of increase hit a new high this year, both broken 10, although the latest September gains have slipped, but still high.

According to published data, the price of clothing for consumers in Shenzhen in August rose by 6.8% from the same month of last year, and clothing prices rose by 11.0%. In July, Shenzhen’s consumer price clothing prices rose by 6.0%, and apparel prices rose by 11.0%. This consecutive three-month increase has greatly exceeded the data from January to June. In May and June, clothing prices rose by 6.2% and 6.3% respectively, while in March, the increase was only around 3%.

The increase in the demand for labor and rising logistic costs are the main reason for the reporter’s investigation. In the face of high clothing prices, many young people have shown that they can’t afford it, preferring to purchase online. Shops are exempted from extra fees such as store fees, employee hires, and franchise brands. The price is much lower than that of physical stores, and young people are pursuing fashion and trend making them the mainstream consumer groups.

Why is the price of clothes so fast? A staff member of the Shenzhen Garment Industry Association told the reporter that the large increase in apparel prices last year was mainly due to the increase in the prices of clothing raw materials. Although the price of cotton fell by nearly 40% from October to March this year, the reason why the price of clothing is still rising is mainly due to the increase in the cost of labor and logistics.

According to insiders, clothing costs generally account for only about 20% of the price. One third of the price of a garment belongs to the manufacturer, and wholesalers or agents occupy one third of the market, and retail channel costs also occupy one third. “Rising prices are collective actions in all aspects, such as ex-works prices rising by 20%. Agents will also increase the tag price in order to increase profits, so as to increase profit margins. All these raise the price of clothing.”

Mr. Li, who has been engaged in garment business for more than 20 years in the Shenzhen East Gate Market, told reporters that "Last year, a waiter was also paid 1,500 yuan/month, and now it has risen to 1800 to 2,000 yuan/month." However, price increases are double-edged swords. In the face of high prices, some consumers have tightened their money bags.

Consumer survey high-end consumers also sigh "difficult to enter the mall"

Although the proportion of clothing price increases is lower than the price of food, due to the large base price of clothing, the impact on the general public is not small. Whether it is cheap clothing or international brands, there is a clear increase in prices.

In the past, people with high spending power, Lu Ke shouted, “The mall was afraid to enter,” she told reporters. This year's budget to buy a Maxmara alpaca coat, in her impression, the price is basically maintained at about 15,000 yuan, and in After inquiring after the price of this year, he was surprised. “The price of the second-line brand of Maxmara is not nearly 20,000 yuan for this alpaca coat. As for the main card price, don’t ask it.”

Luke, who has always loved European and American clothing, also felt that the price of clothing has risen quickly, but he could not but love beauty. She recently chose Taobao’s overseas purchasing service frequently. She told reporters with excitement, "a windbreaker kookai in the Vientiane City counter price of more than 3,000 yuan, and Taobao purchasing around 1,000 yuan can be purchased."

The king who is a visiting scholar in the United States is directly saying that the domestic price is “too pity” and that a set of towel sportswear of the juicy conture can be bought for four or five hundred yuan, but is not discounted in the Shenzhen counter, even if it is discounted. After completing a set, it will cost three or four thousand yuan.

According to an interview with a smart shopping reporter, many savvy women in Shenzhen have taken various measures to save money.

1, "merchants look at money, online orders." Luke told reporters that for the mall's new mainland brand, this can save at least 30%.

2, go shopping in Hong Kong. Citizen Wang ** said that this is more applicable to European and American brands. Hong Kong pricing is generally lower than the mainland, even if individual brands are similar, plus the exchange rate can at least hit 20% off.

3, fight the foreign trade market. As an international apparel processing and production base, many foreign trade clothing wholesale markets scattered in Shenzhen can also find a lot of good products. Li ** said, near Bagua Ling, Futian District, Nanshan District Industrial Road 10 is a good bargain.