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G2000 sister anagram enters the mainland in autumn and winter 2010 new products released in Shanghai
Anagram recently hosted a brand launch event at HAMILTON HOUSE on Fuzhou Road in Shanghai, a location that beautifully blends Chinese and Western cultures. Mr. Tian Beichen, the company’s chairman, and Ms. Xu Yi, the product development director, along with guests, unveiled Anagram's 2010 autumn and winter collections and shared insights into the latest fashion trends.
Anagram, a new women's brand under the Hong Kong Horizon 2,000 Group—known for its G2000 clothing line—recently opened its first store in Shanghai, with plans to expand to Beijing next year.
Currently, there are 42 G2000 stores across the country, targeting consumers over 20 years old. In contrast, Anagram focuses on 30-year-old urban white-collar women, offering products priced three to four times higher than G2000.
Anagram is more than just a brand—it's a concept rooted in the idea of anagrams, where letters can be rearranged to form new words. Similarly, each design is thoughtfully crafted to mix and match with other styles in the same collection, ensuring versatility and creativity.
Anagram caters to Asian women who appreciate life and value quality. It targets fashion-conscious individuals who enjoy simple yet high-quality designs. The brand emphasizes elegance, timelessness, and originality, blending modern aesthetics with classic elements.
The design team behind Anagram has a strong Italian background and brings expertise in European tailoring and style. Many of the designers have worked with renowned brands such as MaxMara, Anteprima, and Shanghai Tang. Miranda Tsui, the product development director, graduated from the Royal Academy of Arts in London and previously worked as a fashion consultant at MaxMara Group in Italy. Under her leadership, the team maintains strict standards in production and tailoring, using materials sourced from Italy, France, and Japan.
Innovation, uniqueness, and elegance define Anagram. A brand that doesn’t just follow trends but sets them.