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An Ruijing new autumn and winter bring new poetry
ORIGIN, derived from the words "new," "original," and "innovative," is a brand that embodies the essence of creativity and authenticity. Its Chinese name, "Anrui Jing," translates to something like "Graceful Serenity." The brand symbolizes the creation of new ideologies, the development of fresh lifestyles, and the shaping of modern fashion identities. At its core, ORIGIN's culture believes that clothing is a silent language—expressing emotion, style, and personality without a single word. As the saying goes, "like a song in the wind, or poetry in a line," ORIGIN aims to capture that quiet beauty.
ORIGIN’s design philosophy focuses on the natural simplicity and purity of life. It avoids overcomplicated and artificial styles, instead embracing high-tech or natural fabrics such as cotton, hemp, and silk for comfort and sustainability. The brand encourages free mixing and matching of clothing and accessories, allowing customers to express their individuality and personal taste. This approach reflects Anrui Jing’s pursuit of innocence and a return to a more authentic, self-expressive style.
Founded in 2001, Shenzhen Wen Road Clothing Co., Ltd. has grown into a well-established brand with a strong presence across China. Based in Luohu District, Shenzhen, the company has branches in Beijing, Shanghai, Guangzhou, Wuhan, and Changchun, employing over 700 people across a 7,000-square-meter facility. With more than 20 OEM manufacturing partners, ORIGIN has successfully expanded its reach, establishing over 150 branded stores nationwide, particularly in major cities and economically vibrant regions.
ORIGIN is not just a fashion brand—it's an innovative force with independent intellectual property. The company has secured over 10 national patents, showcasing its commitment to continuous innovation in design, marketing, and management. Through the collective efforts of its employees, ORIGIN has made significant achievements, opening flagship stores in prestigious locations such as Beijing Jinyuan Lufthansa, Shanghai Isetan, Hangzhou Building, Wuxi Yaohan, Guangzhou Tee Mall, and Shenzhen Huaqiang North Maoye. With its unique vision and dedication, ORIGIN continues to redefine modern fashion with grace, simplicity, and authenticity.