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An Ruijing new autumn and winter bring new poetry
ORIGIN, derived from the words "new," "original," and "innovative," is transliterated into Chinese as "Anrui Jing." The brand symbolizes the creation of a new ideology, a fresh way of living, and a modern fashion identity. At its core, ORIGIN's culture believes that clothing speaks without words, echoing the elegance of a song or the rhythm of poetry. The brand’s design philosophy focuses on capturing the natural simplicity of life, avoiding excessive and artificial styles. It uses high-tech or natural materials such as cotton, hemp, and silk to ensure comfort and authenticity. The brand encourages mixing and matching different parts of clothing and accessories, allowing customers to express their personal style and taste. This approach reflects Anrui Jing's pursuit of innocence and a return to a more genuine aesthetic.
Founded in 2001, Shenzhen Wen Road Clothing Co., Ltd. is based in Luohu District, Shenzhen, with Lin Tong as its representative. The company has branch offices in Beijing, Shanghai, Guangzhou, Wuhan, and Changchun, employing over 700 people across a 7,000-square-meter facility. It collaborates with more than 20 OEM manufacturing plants and has established over 150 branded stores nationwide, strategically located in major cities and economically developed regions. As an innovative brand with independent intellectual property, ORIGIN holds more than 10 national patents. Through the collective effort of its employees, the company continuously invests in design innovation, marketing strategies, and management improvements. Its brand has successfully opened flagship stores in prestigious locations such as Beijing Jinyuan Lufthansa, Shanghai Isetan, Hangzhou Building, Wuxi Yaohan, Guangzhou Tee Mall, and Shenzhen Huaqiang North Maoye, reinforcing its presence in the luxury retail market.