Shaoxing Zhaofeng Velvet Co., Ltd , https://www.zhaofengvelvet.com
Adi sued the "Cottage" sneaker winning the online shop "Shen Zhen" lost
Yesterday morning, the Shanghai No. 2 Intermediate People's Court focused on a series of cases related to intellectual property rights violations. One notable case involved Adidas, which successfully defended its trademark against infringement claims. In another case, a Taobao seller faced legal consequences after being accused of selling counterfeit goods labeled as "Shenzheng." Unfortunately, the seller lost the case.
At the end of last year, Bailuchi Company contracted with Zhonglian Company to sell a collection of women's casual sports shoes. Adidas claimed that these products violated its intellectual property rights and hired a notary to purchase two pairs of shoes while documenting the transaction through a notary certificate. Subsequently, Adidas filed a lawsuit against Bailuchi Company and Zhonglian Company in the Second Intermediate People's Court, demanding they cease the infringement, compensate for losses, and mitigate the negative impact.
The court determined that the three stripes on the sides of the disputed sports shoes were nearly identical to those of Adidas. Bailuchi Company used the same trademark on similar products without Adidas' authorization, constituting an infringement. As a sports goods distributor, Zhonglian Company failed to adequately vet the products it sold, clearly exhibiting negligence, and thus also committed an infringement. The court upheld the initial ruling.
Since April 2007, Zhu Jingjing, who owns the Taobao store "Lijia Small Shop," openly sold counterfeit luxury items like "LV," "GUCCI," "CHANEL," and "DIOR," with sales exceeding 200,000 yuan. Earlier this year, law enforcement confiscated 593 counterfeit designer bags from Zhu's rented apartment. Ultimately, Zhu was sentenced to 10 months in prison for selling counterfeit trademarked goods, fined 5,000 yuan, and had the counterfeit goods confiscated.
Following the initial verdict, Zhu Jingjing argued that his cooperation with authorities constituted a meritorious act and appealed to the Shanghai No. 2 Intermediate People's Court, seeking a reduced sentence. However, after reviewing the case, the court found no merit in Zhu's appeal and dismissed it, maintaining the original judgment.
In other developments, the recent surge in online counterfeit sales has raised concerns among consumers and businesses alike. Companies like Adidas are increasingly relying on legal action to protect their intellectual property, emphasizing the need for stricter enforcement across e-commerce platforms. Meanwhile, the judiciary continues to play a critical role in deterring such activities, reinforcing the importance of compliance and ethical business practices.