Kewayi is not just a wholesaler—it’s a brand with a clear concept and a well-structured approach to business. The company focuses on replicating its successful model, including everything from visual identity (VI), store decoration, product display, shopping guides, staff training, operational standards, store atmosphere creation, opening strategies, promotional materials distribution, health education lectures, and emotional marketing. This comprehensive system helps ensure consistent brand experience across all locations.
**First Phase: Pre-Opening Preparation**
From the signing date onward, the following steps should be taken:
1. **Find a Suitable Store Location**: If there is no existing shop in the area that sells doll clothes, you need to locate a suitable store and establish cooperation with the owner for real-time communication and support.
2. **Assess the Store**: If a store already exists, take high-quality photos of the physical space and measure the dimensions accurately. Create a 3D layout plan and send it via fax or email to the company’s planning team for design work.
3. **Recruit Staff**: Hire a shopkeeper and a sales guide. Both should receive training using the company’s operation manual and study the book “Clothing Should Be Sold†to understand the business model thoroughly.
4. **Arrange Printing**: Contact local printing companies to produce banners, posters, leaflets, health-related questionnaires, and promotional materials. Ensure these are completed within five days.
5. **Secure Decoration Services**: Find a reliable decoration company and sign the contract within three days.
6. **Engage Schools**: Identify at least 10 schools in your area—high schools, vocational schools, colleges, etc.—and select at least one female student per school. Provide them with daily expenses and distribute promotional materials such as leaflets, health knowledge sheets, and branded pens.
7. **Apply for Business License**: Submit an application to the local Trade and Industry Bureau for the necessary business permits and documents.
**Second Phase: Construction and Final Preparations**
Once the design drawings are approved and the decoration contract is signed, construction should begin immediately. The process should take 10 days, with a total of 13 days allocated for planning and execution.
During this time, coordinate with the company’s marketing team to finalize the opening date, which should be set for the 15th or 16th day. Print the store address, phone number, and opening date on the promotional leaflets.
Also, communicate with the company planners about the arrival of inventory. On the sixth day, start distributing materials in schools and complete the data collection by the 15th day. Hang ten banners in local communities and along roadsides to increase visibility.
Monitor the renovation progress daily to ensure quality and adherence to the timeline. On the 12th day, receive the inventory and organize it properly. Complete the renovation by the 14th day, conduct a final inspection, and begin displaying products according to the company’s guidelines.
Ensure that all promotional items like hanging flags, posters, and shopping guides are placed correctly. Maintain weekly updates and monthly new displays. Any quality issues must be returned without conditions within three months. Each color should have at least one unsold item displayed outside, and replacement requests must be submitted in two copies to the company.
The official opening will take place on the 16th day. Invite friends, family, and classmates to support the new store.
**Ongoing Operations**
After opening, continue to build long-term relationships:
1. **School Engagement**: Visit schools every Saturday and Sunday afternoon for health education sessions targeting young girls and their mothers. These sessions should last two hours each and continue for one year.
2. **Community Outreach**: Work with local authorities to identify families with daughters aged 8–18 and collect their addresses and birthdays.
3. **Birthday Campaigns**: Prepare birthday cards and gifts for these girls, along with discount coupons for doll clothes and health-related information. Deliver them personally, but avoid direct product promotion. Aim to reach 4,000 families in one year.
If all these steps are followed carefully, the risk of starting a new business can be significantly reduced. A single store in a county could potentially generate over one million yuan in annual sales.
Our team is always available to assist you throughout the process. If you encounter any issues—whether related to decoration, hiring, advertising, opening arrangements, product exchanges, or other questions—please contact us directly.
**Contact Information:**
- **Company Planning Team**: QQ: ; Tel: 010-83003583
- **Company Marketing Supervisors**: QQ: ; QQ: ;
- **Customer Service & Complaints**: Email: [email protected] | QQ: 5050066
We’re here to help you succeed. Let’s build a great business together!
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