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Bosideng world famous in Wuhan opened the first men's flagship store
Bosideng, a well-known Chinese clothing brand, recently opened the world's first men's flagship store in Wuhan. This marks an important step in the company's expansion strategy within China. The new store, located on Zhongshan Avenue — one of the city's most bustling commercial streets — is the 686th retail location operated by the Bosideng Group in the country.
The company's chairman, Gao Dekang, announced that Bosideng Men's plans to invest between 2 to 3 billion yuan in 2010 to enhance its distribution network. This investment is expected to lead to a significant increase in retail outlets across China, with a target of adding 280 new stores. Out of these, 60 will be self-operated and strategically located in major cities such as Beijing, Shanghai, and Nanjing.
According to the company's projections, the number of Bosideng Men's retail outlets could reach approximately 1,000 by 2011. This aggressive expansion reflects the brand's confidence in the growing demand for men's fashion in China and its commitment to strengthening its market presence through a more extensive and efficient retail network. The opening of this flagship store in Wuhan not only highlights the brand's growth but also signals its ambition to become a leading name in the men's apparel sector.