Dry Fast Sock,Outdoor Sock,Coolmax Sock ,Coolmax Knee Outdoor Socks Xingcheng Knitted & Hardware Factory , http://www.sockssupplier.com
20 years of wind and rain Zegna become the leader in China's luxury market
Sales of luxury goods in the Chinese market is not easy, but Ermenegildo Zegna has successfully entered the Chinese market for 20 years. Now that China has become the largest market for luxury goods in the world, every brand wants to take a slice of it in China, but Zegna's director believes Zegna will continue as a leader in the Chinese luxury market. At the 20th anniversary of the Zegna brand on Thursday, the Brand Director talked about Zegna's challenges and opportunities in the China market, focusing mainly on positives. However, their optimism makes sense. As one of the top 5 luxury brands in the Chinese market, Zegna's sales in the China market have surpassed US sales last year. Brand Director Gildo Zegna said: "We are still just a men's brand, to achieve this performance has been very good, and I think our success comes mainly from our pioneering spirit." Zegna entered the Chinese market in 1991, the current With a total of 75 stores in 32 cities in China, it expects to increase the number of stores by the end of the year to 80 and is also planning to open stores in four types of urban areas in China. Of course, the pressure from other men's brand competition is not small, Zegna brand plans to open a new concept of the global shop, launched a limited edition single product. Last year, the net income of the Ermenegildo Zegna brand reached $ 79,200,000, far exceeding the $ 24,000,000 in 2009. Asian markets accounted for 46% of growth, only 30% of the growth of the Chinese market.