October 15, 2011, MaxMara the world's third largest, the largest double flagship store in Asia formally settled in Chengdu Yanlord Department Store. Opened the prestigious celebration of the 60th anniversary of the famous fashion brand in Italy. The event starred in the night, the Asian star Miss Zhong Chuhong, the Mainland popular actor Mr. Wu Xiu Bo, the famous film and television actor Xiao Song Jia and so on all the scenes so that the red carpet star-studded, MaxMara China joint venture president Lin Hong, Yanlord Zhongrenna general manager Miss, visit Chengdu live with many fashion people to join the event, to witness and share this called Rongcheng annual fashion feast, a taste of MaxMara2011 autumn and winter Fashion Fabric with the most vivid color. Sixty years of popular Italian fashion classic MaxMara was founded in 1951, creating the history of the Italian high-level women's clothing. There is a saying in the international fashion circle: "In the face of various occasions, when you do not know how to match, choose MaxMara must be the most perfect ...". MaxMara is best suited to attractive and charming urban women, who present themselves elegantly, energetically and authentically, keeping up with the trend and gracefully moving out of town for any occasion. The combination of traditional Italian sewing and modern luxury fabrics highlights MaxMara's international fashion identity, all of which make MaxMara an outstanding quality. Thanks to a strong sense of realism and comprehensive fashion thinking, MaxMara has always been able to accurately grasp the distinctive principles: excellent quality, elegant style and style, precise and perfect custom, and continuous learning, research, The brand has established an important leadership position in marketing and communications. Elegance, stars and MaxMara do not understand the feelings In fact, MaxMara, loved by celebrities, has always been more than just a frequent visitor to the red carpet. Hollywood superstar SarahJessicaParker wearing TheCube down jacket and daughter appeared in the streets of New York, cordial low-key yet luxurious fashion. KatieHolmes will be a MaxMara classic camel coat worn out of the bridge model's posture. In recent years, the world's major awards ceremony, MaxMara is shine. Elegant, far beyond the "fashionable" and "popular" wisdom and power Elegant and beautiful. With the urban mature femininity of Asian stars Zhong Chuhong and Xiao Song Jia will MaxMara elegance and fashion show most vividly elegant image as the essence of the brand interpretation, pay attention to lines and tailoring, but also give the fashion sense of the times. Among them, always adhere to the "women should grow older and become more and more elegant" Zhong Chuhong, still showing a intellectual, confident image, she chose the MaxMara elegant series suit, both the style side, it seems Simple and noble and extraordinary, emphasizing the design of the waist so that the overall style of the distinctive, there is no lack of feminine, without losing the elegant and elegant temperament, against the mature qualities of Zhong Chuhong, emitting an intoxicating charm, coupled with years of precipitation Experience and charm, and MaxMara intended to highlight the low-key and classic, dignified and sexy side coincide, it seems match and harmony. Recently popular ultra-high Wu Xiubo, handsome fashion, but also highlight the event that night, I really appreciate MaxMara can be designed for all the ladies' clothing and fashion trends can affect the fashion industry, in his opinion, MaxMara woman never submerged in mortal beings, She will not deliberately make her look ever-changing and unique at any time, but always decent, comfortable, beautiful appearance, clear lines, wear out their own temperament and style, both fashion sense, but also truly embodies the fashion wear significance. Xiao Song Jia, due to the popularity of the hit and popularity of many works hit the mainland character actress, dressed in this dressed MaxMara Ivory Slim appearance, concise, crisp, reflecting the modern woman she represented a bold, self-styled style, Silhouetted neat cut perfect modification of her elegant curve, unobtrusive low-key but also revealed a mysterious and soft side, as if brought us into the world of ice and snow, it shines. Creative shop, make full development charm space Two floors of Chengdu MaxMara flagship store, crafted by architect specialist DuccioGrassiArchitects, cover an area of ​​720 square meters, with scattered floors bringing visitors into the new charisma space. Contrast, is an important design theme of MaxMara Chengdu flagship store, the second floor of the ancient wooden wall reflects the elements of modern fashion and material, as if fashion in the space-time staggered, MaxMara excellent clothing style perfect fusion in the exquisite layout Release of the unique space. An important element of the store's exterior look is its creative outer membrane, made of freshly brushed copper that sets the shop's front door apart: the three-layered, shimmering metallic copper on the surface and the hidden lighting system that makes the shop change and shine at night Brilliant! Regardless of material, lighting or shape, let MaxMara Chengdu flagship store especially eye-catching in the surrounding environment. On the first floor, a single volume of different material divides the space into multiple "rooms" interconnected, with fitting rooms - creating well-defined areas and convenient passageways for all categories of clothing. Next to the multi-purpose facilities is placed in the omnipotent space, patchwork. The distinctive element of the floor is an irregularly shaped wooden cashier and a box lined with platinum leaf glass, sparkling like the most precious gemstone. Elegant combination of urban fashion It is worth mentioning that, to commemorate the anniversary of MaxMara 60 anniversary commemorative special limited edition ANNA coat, will also be limited sales in Chengdu. The ANNA Anniversary Coat is inspired by CatherinetheGreat, Anna Karenina, Princess Irina Felixovna Youupova, actress Marina Vlady, ballerina Maya, • MayaPlisetskaya, supermodel NataliaVodianova and SashaPivovarova. Inspired by the exquisite jeweler jeweler Faberge, a Russian masterpiece jeweler, the ANNA coat creates an innovative two-piece coat, including striped coats and matching dresses. She carries the subtle chic and stunning styling that the royal royal jewelers of Russia follow when creating elegant jewelery for the tsar. This is a tribute to the immortal femininity of the long history and culture of Russia and a tribute to the great and elegant Russian tradition. Another spotlight on the day's event was MaxMara's Fall / Winter2011 collection, featuring Parker coats, coats and motorcycle jackets, high waist skirts, fur appliqués, zippers, buckles and tassels to create a stunning Do not love the fashion cool woman to become a new image of this season: Scottish skirt into a corset, floral pattern embellished with embroidery details, the edge with a blanket tassel cardigan Ms. long service, the Irish knitwear is the new gold Silver woven damask basic style. Colors, gray, pink, tan, the last century, 60's yellow, and the classical style of silver and gold and Other urban color adoption, the classic British garden style into elegant and mature urban dress. Fabrics made of alpaca, mohair, wetsuit leather, pure camel hair and cashmere are subtly hairy, suggesting a vast wilderness. Traditional style and Fabric in the latest technology and creative combination of the reinstatement and conversion under the new glow with a glittering, without a trace of country-style rough. SPORTMAX series led by the supermodel ChenBiYi presents a distinctive and unique side, inspired by IngmarBergman movie ice and snow Nordic, Arne Jacobsen (ArneJacobsen) classic Assume Count, wilderness and vast open space. Minimalist style of a single product tailoring series Men 's elements for the design inspiration, comfortable raincoats, plush jacket, silk sweater and wool skirt design with a little forest feeling of comfort. Evening wear, inspired by Andersen's beautiful fairy tale in the enchanting fascinating printing fabric and ice-like sequins. Slender lines combined with earth colors: sepia and candied colors, as well as specially designed duck and papyrus colors. 60 years of creativity and ideals, never change in any direction over time. Always leading the trend and beyond the trend of MaxMara, the Asian brand flagship store set up in Chengdu, it will create the fashion kingdom will continue to create eternal fashion classic. Quilted Fabric,Microfiber Quilted Fabric,Polyester Quilted Fabric Idear Textile Co., Ltd. , http://www.flocking-manufacturer.com
Ms. Lin Hong, President of Max Mara China Joint Venture, Ms. Zhong Si Na, General Manager of Yanlord Land 
Chen Bi 舸
Wu Xiubo 
Xiao Song good
Zhong Chuhong 
