Wuxi Qianzhou: Innovative and arbitrage "the hometown of textiles" to write a new chapter in the industry

Zhu Jianjun, the boss of Da Yao Textile, has been in a good mood recently, not only because the company’s products are favored by the market this year, but sales are expected to reach 1.8 billion yuan, and the “Da Yao Gauze Mall” platform, which was independently developed, will be officially launched. Yao is a former big textile companies strive Island local textile strike a microcosm of the high-end. As a former “hometown of textile printing and dyeing”, Qianzhou Textile Enterprise has established a self-breaking innovation path based on the cooperation of industry, academia and research to develop high-end products that meet market demand and cultivate market segmental “invisible champions”.

“The sound of every household’s machine” was once a true portrayal of Qianzhou. The three traditional “home” industries of printing, dyeing, textile and printing and dyeing machinery accounted for more than 80% of the total economy. "But the limitations of the environmental capacity 'ceiling' and the extensive operation of traditional management methods have made local enterprises aware of the urgent need for transformation." A person from the Qianzhou Industrial Park told reporters that the proportion of the textile printing and dyeing industry in the total economy has fallen to About 15%, but the output value can be comparable to the past. "Products are no longer the big road goods, but to lead the fashion trend!" Ten years ago, when Tian Xiao Textile Chairman Dai Xiaoyuan said this sentence, many textile factory owners did not agree. With the goal of “making cotton like chemical fiber and silky sense of flutter”, Dai Xiaoyuan used the research and development strength of universities such as Donghua University and Jiangnan University to stand out in the post-coating finishing process and develop K805, K811, etc. a variety of Tencel fabric, quickly occupy the market share of high-grade fabric. Not only that, Dai Xiaoyuan did not hesitate to invest heavily in setting up business operations in France, Italy and other countries, in order to timely understand the fashion trends of the trend front, and then carry out targeted development in the first time.

Emergence of electronic business, make traditional industries such as textile felt the crisis. But the so-called dangerous Chinese organic, who can embrace the Internet faster, can seize the opportunity, textile + Internet becomes a good product + good marketing. "In the past few years, cotton prices have plummeted. In just one year, the price per ton of cotton has dropped by more than 10,000 yuan. The partners have determined that I am going bankrupt." Zhu Jianjun is not reconciled. He organizes technicians to accurately analyze the user data accumulated over many years. The company has set a pulse for market price and inventory changes, and has formed new cooperation with foreign customers in a timely manner. Da Yao Textile also took the initiative to create a “spot supermarket with cotton yarn + grey cloth + fabrics” model. The product standards such as slub yarn, cloud spinning yarn and spotted yarn developed by the company have become the vane of domestic related textile manufacturing. After the Da Yao gauze mall platform is launched, customers only need to input simple specifications to find the products they want.

The Qianzhou textile enterprises with the "grassroots"-like resilience have launched a battle against the industry, which has opened the curtain of the industrial transformation. In order to speed up the “short board” of reinforcing independent innovation capability, the local government has become a “matchmaker”. This year, the Wuxi Branch of the National Dyeing and Finishing Engineering Technology Research Center of Donghua University officially settled in Qianzhou. Relying on the strong strength of colleges and universities in the fields of fashion design, chemical textiles, machinery manufacturing, etc., Qianzhou Street actively promoted the “marriage” of textile enterprises with boldness. a number of major new medical research projects and new materials investments. “Deep cultivation of production, study and research has formed a cluster of 'invisible champions'.” The person in charge of the street introduced that Donghui Textile has customized foreign high-end brand glasses to achieve sales of more than 60 million yuan a year. Jinrun Textile sold its own sheets. Many European star-rated hotels, which originally provided fabrics for well-known sports brands such as Adidas and Nike, went abroad last year and set up factories in Vietnam, which not only transferred excess capacity but also reduced the cost of the company... In addition, never let go of any one It can realize the opportunity of high-end textile industry. "For a spare factory of more than 40,000 square meters, the street will introduce a Shaoxing high-end textile group to fill the gap. It is estimated that the annual output value will be increased by 1 billion yuan." People in the industrial park said.