Wechat's first apparel mobile e-commerce operator quietly operates

On July 10 this year, WeChat quietly launched the public account of “Tencent Micro-Shopping”. The first batch of merchants settled in addition to cosmetics malls such as “Beauty Skins” and “Know My Drugs and Cosmetics”, there were seven already in Tencent. "Micro-shopping" public account before entering the low-key micro-shopping clothing brand, they became the first batch of micro-channel clothing mobile e-commerce, including professional ladies brand "Jin", Shao Shu brand "Gorilla", Lingzhi fashion's ONLY, Vero Moda, Selected, Jack Jones, and the Amoy brand "Seven Pants." It is noteworthy that among these apparel brands, Jinyuan has the largest number of stores under the line and is likely to become the pioneer of WeChat exploring O2O in the future.

In the homepage of WeChat Public Account of “Jinyuan Clothing”, we can see that its custom menu includes “shopping area”, “brand area” and “personal center”. Click “shopping area” to enter the micro-shopping Jinyuan flagship store. When the purchase order is confirmed, the recipient's name, address, and mobile phone number need to be filled in. In the payment session, WeChat 5.0 can not use Wechat payment, and you can only choose TenPay payment or cash on delivery.

The difference between the service number and the subscription number for WeChat 5.0 is that Jinyuan Apparel currently belongs to the subscription number category. Tang Zhongchuan, the person in charge of the WeChat public account, stated that "Service number is not always suitable for each brand. Before the mature environment and the influence of factors such as brand awareness and WeChat user's habit of checking information, it is necessary to take more initiative to push some brand information so that the concerned users are accustomed to your existence, and through some activities, let users take the initiative to share Your content, in order to achieve a brand promotion and the effect of gathering users.” According to reports, micro-shopping Jinyuan flagship store since June 27 in the "Jin Garden Dress" WeChat public account has been opened more than a month since its huge public account Regarding the amount of attention, although many orders have been sold, Tang Zhongchuan said that “concerned about the user's spending habits can not be changed between morning and evening, it takes a time period. Wechat marketing and sales through the best time Without coming, we are very fortunate to be able to participate in such forward-looking projects, and also optimistic about the future of the huge shift. Electricity supplier market. "