Chun clothing successful WeChat marketing case

Case highlights

Unobtrusive packaging, manufacturers believe that only pay the cost will not be harvested has become a bridge again

Case background

Shenzhen Chun-degree Garment Co., Ltd. is a large-scale investment of 10 million yuan in e-commerce company, focusing on young women's home wear and underwear fashion design, production and sales, with its own brand of "Chun .QUEEN'D" for urban white-collar women Health, fashion, high quality and cost-effective home furnishing, dedicated to breaking the low-end kitsch position in the Chinese homewear market, advocating the brand concept of "new home life", bringing healthy, fashionable and relaxed home life to urban intellectual women New experience.

Brand Style

Fashion FASHION Simple SIMPLE Quality QUALITY Cross-border CROSS BORDER enjoy fashion, read popular culture, more proficient in mining personality, artistic performance design, see the details at the taste, professional commitment to fashion wear wear home service. Advocating simplicity, refused to publicity, but more insular mediocrity, simple cut, giving the body full freedom, pure color, to create casual temperament. Adhere to the quality, pay attention to the sense of quality and sense of value of the fabric, always adhere to exquisite materials, emphasizing the combination of environmental protection, health and comfort, to provide the best wear to enjoy. Bold cross-border, adhering to the current popular in Europe and the United States while in China has just started a slow life style, combined with the Internet era of home culture new analysis, not just home service, but also a new home lifestyle guide.

Dissemination analysis

Target Audience: The target audience is Chunluo online shopping customers

Propagation objective: to enable customers to feel the fashion, simplicity and simplicity of the products when they receive the products of Chun-ord clothing and to quickly promote the interaction with the web site of Chun-ord clothing through the weibo, internet and other means.

淳度服装 成功的微信营销案例

Marketing strategy

Delivery and harvest links, sellers and buyers an important link is the receipt or packaging. Packaging marketing has become an important part. So how to make readers quickly through the packaging to interact with the network of Chun degree has become an important part. The establishment of two-dimensional code with Chun-brand features to attract the attention of customers and customers will be stimulated to engage online to become a good solution

Executive highlights

Chun clothing to take Gull Interactive Commission program, the successful solution to the customer delivery note in the interactive marketing challenges.

Marketing effectiveness Each delivery, customers will receive a two-dimensional tag with the interactive Tagged Chun delivery documents, the long-term harvest and delivery will give customers a habit that is to register network level to maintain the degree of interaction with Chun degrees .

Fishing Trap

Weihai Xinghaiyuan Fishing & Netting Tackle Co.,Ltd. , https://www.yesonagri.com