"Uniquku second" Kroos brand went to Raffles City Shanghai

Japan’s Colossus Limited, known as Uniqlo’s second, announced on the 18th that it will open its first mainland store in Raffles City in Shanghai in September. Colossy also plans to open 120 stores in the Mainland in the next three years. After 10 years, it will open 1,000 stores and achieve sales of about RMB 5 billion.

The brand is known for creating a new consumer boom in Japan with the concept of “natural and fresh” clothing. To coincide with the opening of the Shanghai store, on August 17th, Loros will hold a special media experience conference in Shanghai. By then, a number of media from the fashion industry will be able to feel the variety of costumes under Kloth at the first time. Brand charm.

Ke Luo Si is a newly emerging apparel company in the Japanese market. In 2010, it ranks first in sales growth of Japanese clothing stores, reaching 53.8%. As of the end of July 2011, Kollos has 377 stores in Japan and sales in 2011 are expected to reach 56.5 billion yen.

On September 17th, at the Shanghai Commercial Center, Raffles Shanghai opened a Shanghai store that was the first store in China for Cros. In order to open up the China store market, Kroos has partnered with I.TLimited, one of Asia's powerful fashion retail companies, and CapitaLand, the largest real estate company in Asia, which operates a commercial facilities business, to flexibly use the two companies in China. The domestic sales network and technology plan to open stores in large commercial areas and department stores in major cities in Shanghai and coastal areas.

In recent years, Kroos has aimed his sights at overseas markets, and the Chinese market has become one of the key overseas markets for the expansion of Kroos. Following the establishment of the subsidiary in China in June 2011, Klos Business (Shanghai) Co., Ltd. plans to open 120 stores in China in the next three years (January 2015) to promote the development of the Chinese market. President Koshiro Ishikawa has attached great importance to the Chinese market and will start working in Shanghai in August to personally direct the development of the cause in China. He said, "We attach great importance to the development of the Chinese market. The first store opened in Shanghai this time will inherit the consistent service concept of Kroos and provide Chinese consumers with quality products and dedicated services."

“Ke Luo Si is positioned in natural and fresh women's clothing.” According to the founder and president of Kroos, it has cooperated with CapitaLand and plans to open stores in major commercial areas and department stores in Shanghai and major coastal cities.

In order to ensure that the quality of Shanghai store staff's service quality is consistent with that of a local Japanese store, Colossus Shanghai Store will invest in the “Customer First” training to provide “Japanese-style hospitality technology” training for employees in the Tokyo headquarters. The training content mainly includes: from the basic hospitality action to the cultivation of the staff's warm and hospitable service concept. Starting from the day of opening on September 17, the store will launch a large bargain opening event, which will be used to quantify the sale of various new clothes at preferential prices.

In order to earnestly fulfill its corporate responsibilities, Koros actively promotes environmental protection. In 2009, it began to devote itself to greening public welfare activities in China's arid regions. The company was once rated as the easiest company for female employees in Japan. The philosophy of valued employees will continue to be carried forward in China, and strives to create a better working environment for local employees. The goal of Kroos is to create a comfortable consumer apparel for Chinese fashion-minded female consumers and create comfortable consumer apparel in China with a “natural and fresh” fashion design concept.

Ke Luosi Co., Ltd. Introduction

Keluosi Co., Ltd. was established in February 1995. It was founded by a personal clothing store in 1994 by the president of Ke Luosi. The company's business scope includes apparel design, production and retail.

Earth music &ecology, founded in 1999, has now become the most important brand of Kros. Following the addition of the “Tom Brown” brand to the Colosse in 2009, in 2010 and 2011, Koros founded the “YECCA VECCA” brand, which represents the most popular clothing style, and the brand new “Flare class” brand. After the center of the business shifted to the production and retail industry, Colos was still committed to innovation in fashion apparel.

Earth music & ecology has created a new consumption boom in Japan with a “natural and fresh” fashion design concept. In 2010, Japan’s garment retail industry slumped, Kolos won the Japan 2010 with continuous innovation and design that meets consumer needs. The annual growth rate of clothing stores No.1 business.

Currently, Kroos has established various types of sales outlets, including urban shops, suburban stores and local close stores as national specialty chain stores. As of the end of July 2011, Kroos has 377 stores in Japan and 404 stores at home and abroad.