The tide of "canned" t-shirt free collar Hailan home T-shirt vending machine cool Beijing and Shanghai

Recently, in the most prosperous subway stations in Beijing Xidan Station and Shanghai Lujiazui Station, a trendy “canned T-shirt” vending machine is eye-catching. Following the promotion of the "Hi-T Rainbow Wall" cool theme, Hailan House once again brought new and interesting play to Beijing and Shanghai, and invited passers-by "free to Hi-T" in a free manner. one slice.

On the spot, the theme-packed Haitang Home T-shirt vending machine was crowded with people onlookers, and with the buzzing of a few words, the patterns were different, or full of post-modernism, or Baroque style, or painted. Graffiti's trendy cans rolled out. At first glance, these cans are not different from normal canned drinks except for height, but the cans have great mysteries. Unscrew cans with “bangs”, one of the most cool T-shirts will pop up this summer, not soda, not milk tea. Five different styles of fine jars are loaded with the T-shirts of Haishu's new quarter store. , More "Run Brothers" star mixed with colorful eggs, creative enough.

If "T-Shirt Cans" is a good gimmick, then the design is so beautiful that it can be used as a collection of cans. Scan code to participate in the game has the opportunity to get free of charge. The latest fashion "Hi-T" is this place. Eye-catching highlights of creative activities. From time to time, the crowd gathers to scan the code, and the game succeeds in getting surprises for “Hi-T” cans. Those who are not involved can hardly hide their envy. Get a jar, open it, take a photo, and share it in a circle of friends. A series of fluent actions is the most direct way for consumers to express their joy in a new environment. This is undoubtedly the best publicity for this event.

There were no shortages of foreign friends who had the courage to try fresh, the buddies in the photos succeeded in the game, and exclaimed after winning the jar successfully: Bravo! (Fantastic) is your luck or the surprise in the jar? The cute foreigner can not wait to open the jar to show us the latest Hi-T that he harvested. It is a coincidence that he obtained this picture is the advertising section of the brand exhibition area of ​​Hailan home. "I like it!" Facing the new Hi-T, the foreign friends gave a thumbs up.

The “Hi-T to Can” event is another creative promotion of Haishu House for Hi-T in 2015. Staff revealed that during the entire month of May, Haicang House's “Hi-T to Cans” event will have more than 20,000 Canned Hi-T customers returning their food, “Canned T-shirts” and “Vendored” ideas. The technique is not only to attract eyeballs, but also to expand the sound volume for the Hi-T category. It is also to use the 20,000 free canned Hi-T to give the consumers a refreshing summer and vitality Hi-T experience.

Haicang House's “Hi-T” T-shirt vending machine activities at this time selected Xidan Station of the Beijing Subway and Lujiazui Station of the Shanghai Metro, which had a high traffic flow, to conduct targeted publicity activities. In order to meet consumers who could not go to the site, the Haishu Home was special. Open up the “Can Hi-T” online channel. Interested citizens need only pay attention to the official Weibo House Weibo, WeChat, click on the game related links and complete the fun game, you can get the redemption code, free redemption A can of "Hi-T". Of course, Baidu Post Bar, nowadays the most popular variety show, "The Brothers Running," can also easily gain the same "Hi-T" with the rest of the "Run Brothers."

Hi-T is the star product of Haishu Home. Since its launch, it has created amazing sales results. "Style, vitality, freedom" is its design concept. This season, Hi-T not only followed the outstanding layout advantage of Hailan House, but also selected high-quality sweat-absorbing and skin-friendly fabrics. It also boldly tried many colors that are suitable for wear, and skillfully combined printing and art. The Haishu House broke through the traditional thinking and moved the exhibition hall to the subway. With the rainbow wall and canned T-shirts as the creative ideas, it broke the traditional shopping pattern constrained in the storefront and made eye-catching. At the same time, it also brought new sales. upsurge. From the glamorous "Hi-T Rainbow Wall" to the now trendy and cool "Hi-T", we can easily find that the recent promotion and promotion of Hailan Home has been a "strategic" one, making use of eye catching. Targeting the targeted population and accurately communicating brand information, the company successfully demonstrated to the consumer the new fashion trend culture carried by Hi-T.