The most cost-effective custom item for jewelry underwear is lower than finished product price

In fact, customization can be “popular”, and the custom price of jewelry and bras can be lower than that of finished products. When it comes to customization, we always think of Chanel, Dior and Armani’s fine dresses. They are luxurious, big enough, and top-flight. However, they are also far away from our lives. For most people, in order to customize a pair of unique shoes, it is not economical to fly to Beijing, Hong Kong or even Milan.

As early as many years ago, big names like LV had provided intaglio services for customers who bought their bags. The practice of embroidering some personal logos on cuffs was also very common in shirt customization. Nowadays, this kind of practice of adding individual elements in a small area has been partially customized, and it has become increasingly popular in the custom industry.

Local customization reduces the time cost of the customizer, and today the customization of some small items also begins to enter the era of parity, and even the cost of money is compressed. The custom price of the same bra is even lower than the finished product price. This seems to mean that customization has also entered the "civilian era."

Fleeing to Beijing and Hangzhou designers met to customize the leather shoes, only five or six Zhu Bu spent two years working at the Berluti counter. She said that at present, the business of the store mainly depends on the patronage of old customers. “Our store still sells more finished shoes, and there are only about five or six truly customized customers.” Zhu Xi told reporters that the price of finished shoes in the counter is about 15,000 yuan, while the customized shoes are 6 There is no upper limit for starting 10,000 yuan.

From the digital point of view, five or six custom guests are indeed not very impressive. However, the reason for the limited source of tourists is not just the price of 60,000 starts. Part of the reason is that you have to have enough time to have a pair of tailor-made Berluti shoes.

It is understood that this brand has only two customization opportunities in the Chinese market each year. Guests who participate in customization must design the size of the designer at the designated time. “Generally speaking, we will leave the contact information of customers who have customized intent. When the custom of this season is about to begin, we will tell him the city where this designer is located and the time for making an appointment. Then the guests Then go to the city to complete the customization.” Zhu Yan said that at present, their designers will only go to one of the cities of Beijing, Shanghai and Hong Kong. Therefore, Hangzhou guests have to follow the designer's footsteps.

On the one hand, he has to work with designers to meet, and on the one hand the production cycle of this shoe is also unpredictable. According to Zhu Xi, the custom-made customers nowadays have some special needs in leather. Lizard skins, ostrich skins, crocodile skins, these scarce skin types often become customized leather for customised guests. And these leather materials are very limited. It takes a lot of time to find the leather materials.

Like Berluti, many custom brands have long production cycles. The reason for this is that most of the designers come from abroad. They usually come to China after a while, and it is only after they wait until they can start the customization. In addition, the production of some custom brands is often not completed domestically. Like the top menswear custom brand Kiton, all of its fabric stitching must be done by local Italian craftsmen. This causes the customization process to become very long. It is because of this that Berluti’s guests often come in contact with the designer once and set up three or four pairs of shoes.

For a color and a pattern phone and shoes, have played on the "local customization"

It is precisely because of this traditional, strictly advanced customization that it is too expensive both in time and cost. Then there is another kind of relative "eclectic" customization method. We will call this customization "local customization".

REYN is a mobile custom brand from France. According to the salesperson Ning Yan, the current customization of the brand's mobile phone is a partial customization concept. “The biggest feature of our cell phone lies in the backside hand-embossed design. Like our finished cell phones, women’s models have a rose pattern and men’s models have a Napoleon pattern, and guests can change these patterns to other ones according to their own needs. , such as his own photographs, etc., or engraved on the basis of the original relief."

Compared to mobile phone customization a single approach. The local customization of shoes appears to be numerous. Zhu ** introduced to us that in Berluti, the items that are currently used by guests have changed colors and “artistics”.

Turn color, as the name suggests is to change the color of shoes. And this change can happen to new shoes or to old shoes. For example, you bought a pair of black leather shoes. After wearing it for a few months, you feel that you don't like it and think it is better to look like a red date. Sending your shoes back to the counter at this time, as long as you spend 650 yuan, you can make your old shoes into a completely different "new shoes." And "Tattooing" is a more personal approach. You can write any pattern you like on your uppers. The cost of this tattoo is 5,000 yuan per shoe. Compared with the purely customized 60,000 yuan start-up, this kind of local customization is obviously more "affordable."

The price of custom models is lower than that of finished products. Jewellery and underwear. The most cost-effective customization project was in Hangzhou Tower. It recently opened the first underwear customization studio in Zhejiang Province. According to the senior manager of Amour's advanced customization, it took only a month or more since it was opened, but it is obviously felt that the guests have a high degree of recognition of underwear customization.

Mr. Yu told us that today's customization completely breaks the size of a simple combination of several kinds of bottoms and several cups in traditional bras, and refines the size. They even considered some special people, such as women who have undergone mastectomy, but also can buy a perfect bra through customization. Somewhat ominous is that although this type of custom bra can be perfect in size, there are few aesthetic choices. It is understood that the current guests can play their own ideas, basically is the choice of decorative lace.

However, it is more surprising. This kind of custom bra is more affordable than a finished bra. It is understood that the current price of a single bra to love the counter is almost 1,000 yuan. The price of this customized model starts from 700 yuan, and the materials used are even more real than the finished products. This "economic" customization is indeed very attractive.

Similarly, in terms of jewelry customization, a person in charge of the Hangzhou Tower Jewelry Club revealed: “This kind of custom jewelry is definitely more affordable than buying Tiffany and Bvlgari.”

As a custom service that is currently emerging, the Hangzhou Tower Jewelry Club has introduced a famous jewelry designer to Hangzhou over the past few years to guide a group of people with strong spending power to participate in jewelry customization. The person in charge said that the reason why these guests agree with this form of customization is that on the one hand, they hope to give more personal colors to jewelry, and on the other hand, it is obviously more cost-effective to buy jewelry in a customized manner.

“We have split the original stones that we need to use in customizing. Emerald has its price, diamonds have its price, gold has its price, and the price of each kind of raw material is very clear. Then combine them into Together, with some design fees and production costs, the entire package of costs, such as brand promotion and other types of costs, the price is cheaper than you go to the counter to buy finished products.” (Reporter Zhou Ying)