Online trade quote tips

[China Glass Network] When a new customer sends an inquiry, you will reply in time, but there is no following. Is your offer too high to scare away the customer, or the offer is too low, let the customer know that you are not an expert, and do not venture to do business with you? It is not easy to quote old customers. The price is so bad that I don't know how to quote: it is too low, no money to earn; the report is too high, and I am afraid that I will lose the order.

How to quote is valid? Experienced network operators will first fully prepare before the quotation, select the appropriate price terms in the quotation, select the appropriate quotation channel, use the payment method in the contract, delivery date, shipping terms, insurance terms and other requirements and buy The bargaining is also possible, and you can take the initiative in the quotation by virtue of your comprehensive advantages.

First, fully prepared before the quotation

First of all, carefully analyze the customer's willingness to purchase, understand their real needs, and plan to produce a good quotation. Some customers use low prices as a decision-making factor, so they are quoted at the beginning of the price close to the bottom line, and the possibility of winning orders is greater. Mr. Zeng from a company in Guangzhou said: "We will carefully analyze the customer's true purchase intention after the customer's inquiry and before the formal quotation, and then decide whether it is a trial offer (virtual disk) or a formal quotation (solid)."

Second, do a good job in market tracking and research to understand the newer dynamics of the market.

Due to the high transparency of market information and the rapid changes in market prices, it is necessary to make a transaction based on the price of the “new market”. Nowadays, there are even many regular and more powerful foreign businessmen who are familiar with and understand the domestic and international market and market environment. Therefore, the company itself must have a good understanding of the information. At the same time, as a professional company with long-term management of a specific variety, due to long-term business development in the industry, not only must understand the history of industry development and price changes, but also make a reasonable analysis and forecast of the recent trend.

Second, select the appropriate price terms <br> <br> price terms is one of the core part of an offer. Because the price term used actually determines the division of responsibility and profit of the buyer and the seller. Therefore, before preparing a quotation, in addition to trying to meet the customer's requirements, you must fully understand the true meaning of various price terms and carefully select, and then make a quotation.

If you choose to trade at FOB price, you will be advantageous in the market conditions where freight and insurance premiums are not stable. However, there are also many passive aspects. For example, due to delays in the dispatch of the ship by the importer, or delays in the loading period due to various circumstances, the change of the name of the ship will cause the exporter to increase the expenses of storage and other expenses, or the late payment of the goods. Causing interest losses.

If you choose to export at CIF price, the problem of cargo and cargo connection can be better solved, which gives exporters more flexibility and mobility. Under normal circumstances, as long as the exporter guarantees that the goods delivered are in compliance with the contract, the importer must pay as long as the documents submitted are complete and correct. That is to say, an export contract that is sold at a CIF price is a specific type of "document sale" contract.

Profits are generally not very high now, so it is more important than ever to carefully calculate every aspect of the entire trade process. Some domestic enterprises have good export profits. Their approach is to quote FOB prices when making external quotes, so that customers can compare the prices of their products, and then ask for CIF prices, and insist on arranging transportation and insurance in the domestic market. In this way, not only can buyers be more choices, but also a little difference in the insurance premiums.

Third, choose the right quotation channel

When you conduct online trading, you can quote directly.

When you use E-mail or other means to communicate with customers, you can directly call and communicate with each other according to the contact information, judge the cooperation intention of the other party, the authenticity of the inquiry, and grasp the customer's needs and budget.

Fourth, the use of other requirements of the contract

Other requirements of the contract mainly include: payment method, delivery date, shipping terms, insurance clauses, etc. Among the factors affecting the transaction, the price is only one of them. If it can be negotiated with other customers in combination with other requirements, the price flexibility will be greater.

At the same time, it is also possible to adjust the quotation according to the geographical characteristics of the customer, the strength of the buyer, the characteristics of the character, and the characteristics of the product. Some customers pay special attention to the price level, the order will be given to the seller who is cheaper, then the price will be directly reported to the lower price you can provide. Some customers are accustomed to bargaining, then the margin can be reserved by the previous offer.

And if a product is in a downturn for a period of time, in order to grab the order, you may wish to report the lower price directly. For seasonal products such as clothing, giving customers a quick and punctual delivery time will definitely allow customers to pay attention to your quotation. You can also adjust your quotation strategy based on the sales volume, the peak season, or the order size.

5. Win with comprehensive strength
With confidence in your overall strength, you don't have to use low prices to please customers. Mr. Zeng said: "The quotation should be as professional as possible. Try to ask some professional questions before the quotation or quotation, and show that you are familiar with the product or industry and very expert.

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