Songlish CLORIS Women's Wear Leads the World in Demeanour - Striving to Become China's Shop Floor Big Mac

In the trajectory of women's development in China, they have experienced two major trends in women's casual wear and pink and mini-suits. With the continuous upgrading of women's consumption, higher quality, more design sense, and more cost-effective fashion brands have become the current women's brands. The development of the bulls-eye lies.
In order to cater to this trend, in the past ten years, a number of brands have been introduced to the consumer market in China's clothing market, and the development process of these apparel brands has been deeply analyzed. The strength of product research and development and the continuous innovation spirit are the only ways to establish a foothold in the market. The role of precision positioning in this area is self-evident.
Whether it is a growing brand or a brand that has already been accepted by the general public, it has established a grand and ambitious goal at the very beginning of its creation. The cutting-edge women's brand CLORIS is no exception. Such a brand has become a women's clothing store in China since its establishment. The channel giant clothing brands have made complicated developments in the market to provide a unique development path for brand development. From style positioning, product models, channel models, and quality services, the company has made remarkable innovations.

Songlish CLORIS Women's Wear Leads the World in Demeanour - Striving to Become China's Shop Floor Big Mac

Songlish CLORIS Women's Wear Leads the World in Demeanour - Striving to Become China's Shop Floor Big Mac

From the luxurious, to the fashion's closeness and elegance
CLORIS is the main brand of international fashion brand management company Hong Kong • Yin Lai International. As a British registered brand in Europe, CLORIS was born in Glasgow, the capital of art in the UK. It is named after the crown of CLORIS PHILIP, the pearl of the legendary Earl ABRAHAM PHILIP. Adhering to the concept of noble designer CLORIS, “The noble fashion is not unique to the nobles”, it was founded by two talented young designers and hopes that every ordinary girl can have “exquisite beauty and fashion”. The CLORIS brand upholds the “honorable fashion” and stands out from the aristocrat's noble luxury to fashion's closeness and elegance.
The brand has already completed the brand registration in Hong Kong SAR and mainland China. Since its inception, it has firmly established the road to an international fashion women's brand and is positioned as an “International Women's Fashion”.
CLORIS advocates a “decorated fashion” lifestyle, using “rose gold” as the brand's clothing identity, to meet the desire and pursuit of 18-35-year-old urban fashion women for life, and transform their desire and dream of beauty into Stylish CLORIS women's clothing. CLORIS Women's Wear is divided into three categories: Dearly Professional Series, Fine and Graceful Beauty Series, Luxe Fashion Collection, and Luxurious Sweet Series. From these four series, we can see that the CLORIS brand is at the forefront of style, fabric, color, and detail processing. The style is introverted and fashionable, the design has tension, and it reflects the elegance and exquisite life of a new era. His own unique aesthetic taste and aesthetic language.
Today, with the rapid development of economy, clothing is no longer the inevitable choice that people choose to protect against ugliness. Clothing has become an outward manifestation of the release of culture and personality. After experiencing numerous rounds of fashion updates, it is the higher pursuit of clothing that wears out and wears out personality. CLORIS insists on creating a luxurious lifestyle since it enters the market. It distinguishes itself from other women's brands in pursuit of a big and complete brand positioning concept. CLORIS focuses on meticulous tailoring and unique creative collocation. Through the three-dimensional tailoring of British style, CLORIS perfectly displays women's Elegance curve, strive to create a "precious style" and create a unique CLORIS women's dress culture.

From the Red Sea, enter the vast ground blue ocean
As far as the current status of China's women's apparel market is concerned, mid-range women's wear will be the fastest-growing category in the next decade. All walks of life have put forward the slogan "Channel is king" and "Determined winner", which fully reflects the importance of channel construction and service terminals. How clothing companies do a good job in channel planning and controlling terminals is an immediate challenge. Because the division of labor in the middle and lower reaches of the industry chain will inevitably lead to a lot of contradictions in the clothing channel: the seemingly complex contradictions, how to solve may be the problem of some clothing brands eventually develop, and the cutting-edge women's brand CLORIS was fully realized at the beginning of its creation. The problem, and found a unique way of sales channels to ease and resolve these conflicts, to create a "big shop version of the fashion giant ship" is CLORIS's unique secret.
The crux of the industry is that the current women's brands are not able to effectively open up the channels of "shopping and ground floor shops." The essence of channel competition is in fact the competition behind the pricing model and the supply chain. CLORIS has established a reasonable pricing system to solve the major problems of contradictions. In the promotion of brand reputation, shopping mall channels can play a very effective role, but in the promotion of brand awareness on the need for ground floor channels and shopping malls combined force.
In addition, how to coordinate the communication between the head office, specialty stores, and shopping centers is the key, mainly reflected in the three aspects of products, advertising, promotional gifts and programs. CLORIS Head Office continues to defy its own deficiencies, conducts market research on products, follows fashion, enriches product categories, accelerates production speed, and shortens delivery time. The management publishes terminal management manuals, display manuals, production company promotional newspapers, and electronic photo albums, magazines, and more than teachers of the factory to provide some skills training, and sends more market personnel to the stores and stores for various counseling.
In view of the contradiction between agents and terminals, CLORIS guides agents to make detailed annual operation plans, let the terminal know the development strategy of this year, let the terminal clearly define its own development direction and goals, what incentives can be obtained. Agents do a good job of image promotion, organize terminals to interact and communicate, summarize good business methods and cases during the fair, and promote them through PPT, video, and electronic photo formats; and increase support for terminals as much as possible. Strength. Strengthen team building and do terminal maintenance.
From the rise of design, control the right to speak based on the market
“The women’s market is now calling for new kings. After the European fashion wave and the strong penetration of Japanese and Korean fashion trends, and the impressive success in the shopping mall channel, the Chinese fashion women’s apparel category is rising. It is accompanied by turbulent urbanization. Inspur and women's fashion women are in an insurmountable situation and are flooding into the ground floor to open up a new territory of hundreds of billions of dollars ("An Jiezhi Yang, a famous fashion brand management consultant"). This condenses the cheap and expensive legend of England - CLORIS's trend of development.
We have found that in many cases, the intention of the customer to resolve the final decision to join the final question is "is there a factory?", "There is no guarantee of quality?", "Is the goods on time?". In economics, the business is nothing more than two kinds of costs, transaction costs and organizational costs. Outside the process, the transaction costs are high; the process, including the cost of the organization. The balance between the two is the boundary between business and society. For the apparel industry, who can achieve the process, including the design rise, who will control the industry's right to speak.
As the embodiment of fashion, CLORIS apparel is dominated by famous designers from Europe and Korea. It not only deepens the imprint of world fashion, but also perfectly blends the cultural essence of Oriental feminine beauty with the feeling of being in the fashion of urban women. CLORIS clothing allows urban women to express themselves on the stage of life and release the charm of exclusive women.

China was once hailed as a manufacturing factory in the world. In the era of demographic dividend, a large number of domestic clothing brands have grown up and transformed. Nowadays, most of the domestic apparel brands have begun to change their course of “turning off factories to engage in light asset operations”. In this trend, CLORIS reversed its influence. Potential acquisition of production bases, which seem to violate the conventional business ideas, is precisely the uniqueness of CLORIS - no matter which stage the brand development is going through, the quality and design of the product is always the key to the ability to obtain market discourse.

CLORIS enters the Chinese market with these innovative models and controls brand development in terms of trends, products, and channels. A fascinating international fashion brand is coming to us with a trend that is fast-paced and it will set off a frenzy of innovation in the industry.
CLORIS, a luxury fashion ship, is expected to advance rapidly.

CLORIS Songdis official website: http://
Contact: Mr. Zhou
Contact Tel: 13829103938

Cosmetic Pad & Cleaning Wipe

Cosmetic Pad ,Cleaning Wipe, Cotton Pads,Display Stand

Nonwoven Fabric,Spunlace Nonwoven Fabric Co., Ltd. , http://www.nbnonwovenfabrics.com