Sun Ruizhe: let the fabric industry full of "happiness"

Into the month of September, various activities of the industry are in full swing. The award ceremony of the 2011 China International Fabric Design Competition is undoubtedly an important role. As a brand event that has gone through more than 10 years of development, the China International Fabric Design Competition is still full of vitality. Since the competition has been held, what kind of innovative ideas has it upheld? What kind of role positioning? Where does it come from? Sun Ruizhe, vice chairman of China Textile Industry Association and director of China Textile Information Center, answered the questions for us.

Reporter: The China International Fabric Design Competition has gone through 12 years. As the person in charge of the organizer of the competition, what do you think about the role of the China International Fabric Design Competition?

Sun Ruizhe: If you simply sum it up, you can say that China International Fabric Design Competition has gone through two stages of competition for itself and for industry. This process is from emotional to rational, from spontaneous to conscious exploration process, and The process of industrial development pulse resonance, the competition in the entire textile and apparel industry chain, played a "tie" role. In the more than 10 years of operation, we have gradually realized that the real value of the competition is to advocate an integrated innovation, because in the face of future market demand, industry companies must be able to maximize the use of external resources to innovate in order to ensure rapid response capabilities. . The competition through the "fabric design" this special medium, cleverly focusing on the eyes of the upper and lower, so as to play a complementary role in complementing the resources, docking, the value of a win-win integration of the industrial chain.

Reporter: After 12 years, China International Fabric Design Competition is still full of vitality. What do you think of the source of this vigorous vitality?

Sun Ruizhe: It is no accident that the reason why China International Fabric Design Competition adheres to today and is getting better and better. At the China International Textile Exposition in 1999, the National Textile and Industry Bureau at that time proposed fabrics as the breakthrough point. It plans to use 3 years or so to increase the self-sufficiency of export fabrics from 40% to 65%, replacing imported fabrics. 30 100 million yuan. This shows the direction of the contest. Since the date of the event, the competition aims to promote product innovation, encourage the design and innovation of market-oriented textile fabrics and pattern products, and advocate the combination of research on trends and production practices. To promote the integration and application of upstream and downstream resources in the industrial chain, effectively and quickly complete the commercialization and industrialization of R&D results. At the same time, the exploration of talents and the training of talents are another important mission.

If the competition is likened to a bridge, it is at the end of the pressing demand for the adjustment and upgrading of the textile industry. It is related to the realistic expectations of the general public for the pursuit of a better life. Industry and the market are the source of the vitality of the competition.

Reporter: Innovation can be said to become the key word for the development of the textile industry in recent years. You have also advocated the integrated innovation of the industry chain on several occasions. How about the innovation of this competition?

Sun Ruizhe: The selection criteria and measurement angles of successive contests are nothing more than the following two: First, market epidemic, and second, technological innovation. The value of the competition is to better serve the industry and the market. Therefore, this competition is more professional and at the same time it focuses more on service. It is divided into two groups: fabric design competition and pattern design competition. Both of the two competitions emphasize the originality of the work, in which the fabric design competition is mainly for textile and garment companies, focusing on the workability and market value of the work; while the pattern design competition is mainly for individual designers such as design institutes and professional institutions. , pay more attention to the perception and performance of creativity.

This time, the fabric design competition will further integrate industry resources, make use of a strong trade promotion platform, and actively promote the docking of design works with downstream procurement, so that more buyers can understand and purchase excellent domestic fabrics, and strive to create creativity and marketability. Both the textile fabric brand image.

Reporter: As the organizer of the successive contests, how does the China Textile Information Center combine its own advantages and give the connotation of the update?

Sun Ruizhe: China Textile Information Center will give the contest a deeper industrial foundation. For example, the popular fabric project in China regards innovation as the core content, not only the development of certain products, but also drives a group of outstanding enterprises to form a good development mechanism, and corresponds to the needs of international buyers and international fashion trends. The company conducts independent research and development; for example, the center established the National Textile Fabrics Hall in 2009 and brought together all the fabric samples. This will not only help suppliers to promote their products, but also facilitate buyers' inquiries and improve their purchasing efficiency.

There is also a national fabric designer professional appraisal launched by the center. Through a number of integrated industrial services, and the special characteristics of the China International Fabric Design Contest itself, the contest has a more vitality.

Reporter: Since 2008, China International Fabric Design Competition has chosen to cooperate with Shaoxing County, China's textile city. What is the reason for this?

Sun Ruizhe: China International Fabric Design Competition is a prestigious professional event. Shaoxing Keqiao is the largest fabric procurement base in China and even in the world. It is the best sample for the application and practice of textile fabrics. China International Fabric Design Competition and Keqiao will help Create an internationally-highly-developed creative base for China's textile industry, shape Keqiao's position as a “fabric for fashion fashion”, promote Keqiao textile companies to improve their relatively weak research and development capabilities and marketing mechanisms, and improve Keqiao’s right to speak and creative culture. Connotation.

Reporter: Through competitions, what issues do you think need to be solved to promote the entire industry through fabric innovation?

Sun Ruizhe: China's textile industry chain has two major challenges. First, the overall joint development is not enough, the upstream and downstream enterprises have their own governance; the second is the lack of technological innovation capabilities, did not change the technology "follow" status. This situation has not yet been fundamentally changed.

To succeed in the upgrading of China's textile industry, it is inseparable from the partial breakthrough of some testers and pioneers. China International Fabric Design Competition is a pragmatic move to promote industrial innovation with activity innovation. China's fabric companies should complete a new role orientation between the industry chain and consumers, and achieve a leap from product delivery to value transfer. Just as the theme of this contest: happiness, it actually has two meanings, one is social happiness. Sense, first, industry happiness, and the real sense of industry happiness actually stems from the integrated thinking of the upstream and downstream industries.