Shishi inspires the transformation curve of casual wear

Although the casual wear industry is undergoing a period of transformation during these two years, Shishi, the most representative leisure wear industry cluster in China, has presented a brilliant report card last year.

“In 2014, the total sales of the Shishi casual wear industry reached more than 500 billion yuan. Shishi has achieved good results in the sluggish environment of the apparel industry.” Shi Yongshi Deputy Mayor Zhang Yongan told reporters.

In this regard, Shishi casual wear industry how to achieve a converse rise?

Innovation has vitality

The pains of casual wear have not just begun. As early as five years ago, many well-known casual wear brands in the country have been caught in the growth of weak growth. The development dilemma of casual wear has also reached its peak from around 2013. In 2013, a number of well-known casual wear brands such as Metersbonwe, Benny Road, Giordano, Semir, etc. closed stores nationwide, and the development of the casual wear industry also entered a period of in-depth adjustment.

For a well-known clothing industry observer, this adjustment should have started long ago. “The domestic casual wear industry developed rapidly relying on the times of commodity shortage. At that time, the threshold of this industry was low, and the characteristics of local leisure products loaded with fast-selling products quickly developed nationwide. But as more and more brands started, Entering the casual wear market, as well as the international leisure wear brand accelerating the layout of China, the development of local leisure wear brands has gradually turned into a period of pain."

Obviously, it is imperative for domestic casual wear enterprises to seek a new development path through transformation and reshape their competitiveness in the market.

In response, the Shishi City Government has already adjusted its layout of the casual wear industry from an early date and strives to reshape the competitiveness of the Shishi casual wear industry by encouraging innovation.

According to relevant officials of the Shishi City government, the Shishi municipal government has introduced encouragement and support policies every year since 2005 to increase support for the textile and garment industry. Each year, the government supports the development of industries with more than 200 million yuan of funds, including special funds for support of corporate incentives, support for new product development, incentives for designers, financial incentives for fabric markets, incentives for energy saving and emission reduction, rental subsidies for standard workshops, and booths for trade fairs. Subsidies, etc., provide guarantees for the development of industrial cluster garment industry.

“In the past two years, the government and the apparel industry have focused on promoting industrial innovation. The government will provide about 100 million yuan of funds each year to reward innovative companies and support the transformation of the company's technological equipment. The government’s technology will be used by We will invest 30% in subsidies for expenses.” Zhang Yongan told reporters that in the face of the general upward trend in the cost factors of the local manufacturing industry, the government hopes to reshape the competitiveness of Shishi garment companies in the market by encouraging technological innovation and innovation.

The Shishi government has vigorously promoted the technological transformation and innovation of enterprises, and it is also related to the industrial structure of Shishi itself.

It is reported that in addition to brand enterprises, OEM processing such as OEM and ODM is also an important part of the Shishi apparel industry. This part of the industry is extremely sensitive to the cost of production factors. Therefore, in the face of the low-cost impact of manufacturing in Southeast Asia, the Shishi foundry companies can only find out the way through the improvement of efficiency and improvement of quality.

“From the second half of last year to this year, advancing the technological transformation and innovation of enterprises has always been a key task for our industrial development. Under the guidance of the government, Shishi accessories company Hualian has completed the intelligentization of its production lines. Transformation." said Zhang Yongan.

The transformation of the equipment just started the first step in Shishi industrial innovation. According to Zhang Yongan, the greater innovation advantage of Shishi lies in its complete industrial chain.