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Nuoci CHIC2012 "cutting time" to lead the fast fashion trend
In the highly competitive, "ancient" apparel industry, there is a special group of players who keep up with the quickest response by collecting the popular information and understanding of the consumer needs in the retail market. Through effective data warehousing and informationized supply chain management, they significantly reduce the time it takes to get products to market from design to sales, minimize the intermediate links and ensure that consumers are provided with value-for-money fashion apparel. Chinese consumers And clothing industry are excited about them, has gradually become a trend ... ... They are known as the "fast fashion" brand, especially in China, represented by Nokia. Noci CHIC2012 "cutting time" exhibition hall Noci crowds on the first day of the exhibition In the twentieth session of the "China International Clothing & Accessories Fair" (CHIC2012) scene, the reporter met Nochi. It is understood that this exhibition Nuoqi not only brought the exhibition and the theme of "cross" theme is very appropriate fashion show, its SPA (own-brand clothing retailers) and "fast fashion" business philosophy is also different from most exhibitors brand The exhibition hall is extremely hot. Most noteworthy is that Knochen Men and the China National Garment Association, China Fashion Association co-sponsored the "First China Youth Fashion buyers Contest" also announced during the exhibition officially started. For a time, Knock's "fast fashion" and support its operation of the core mechanism - buyer mode, has become the industry's focus. Buyer mode leading Nuoci "fast fashion" China Textile Industry Federation Du Yuzhou president, president of China National Garment Association Chen Dapeng and other industry associations to visit Nuokeqi exhibition With the rapid development of China's fashion industry in recent years, the buyer model Concept has quietly entered the Chinese market, many apparel brands have begun to explore and practice, and achieved some success, but in the promotion process is still facing a variety of issues. "On the one hand, China's clothing terminal covers many modes such as direct-selling, agency and retail, which has led to the diversification of market terminals. This has become one of the biggest bottlenecks in the development of brand and retail enterprises. On the other hand, Lack of professional buyers and suppliers can not respond quickly to the market, apparel enterprises behind the level of information and data analysis capabilities and other issues, but also block the Explorer in front of an unforgettable barrier. "In this" China to buy Hand Forum ", there are buyers experts analyzed, and Nochi stores direct management, information management and supply chain management" member database "as well as around the buyers as the core product development model, it is a good solution These problems. "Direct management can ensure that the company real-time access to the national sales of each store and the relevant market information." Nuoqi, chairman of Ding Hui analysis. In addition, Nuoqi canceled the traditional futures system model, all goods taken from stock, store what what headquarters distribution needs, sales of good style and timely delivery according to demand, to solve the risk of one-time orders. In addition, the clothing enterprise product development model, shop terminal management model is the buyer team as the core, but also the buyer model is an important reason for the smooth promotion. It is understood that Knock around the buyer model set up a special data center in time for the buyer to provide scientific decision-making data, and all product organization and supplier resources integration all completed by the buyer, while the buyer based on daily sales dynamics And make a make up or independent design new decision-making. Regardless of the sales or product departments are paying special attention to the buyer's communication and collaboration, thus establishing a buyer-centered organizational structure. In Nochi's terminal stores, mainly shop sales staff, store buyers and shop display commissioners work together to complete the sale. In order to ensure the smooth and effective implementation of this model, Nuoqi also set up a display center and a buyer's hand. Each branch set up an exhibition division and an internal buyer to uniformly display the exhibitions of the stores and collect information on local market needs and timely feedback Headquarters. "Ding Hui said. Nuoqi rely on IEAP public information service platform to achieve the entire supply chain speed response capability, from the retail terminal to the headquarters of related departments and personnel, manufacturers, raw materials are synchronized real-time retail terminal sales and inventory, and through sales and Inventory analysis, rapid response, in preparation for production and product development in advance. The "member database" provides buyers with basic information and consumer historical data consumption, Nokia odd buyer-style designer team through the background information system in a timely manner to monitor and analyze, and then make a reasonable make up and additional new development, Ensure that the product meets both the market demand and the sales need. Supply chain is also an important part of the buyer model Through years of exploration and development, Knock has accumulated some experience in the implementation of the buyer model and has always been committed to promoting the application of the model in the Chinese apparel industry and development. In November 2010, Nochi and Shanghai Donghua University formally established the "Donghua-Nochi Fashion Research Center", in which the application of buyer mode is the main discussion and research topic. In the current exhibition officially launched the "China Young Fashion buyers Contest," Nuochi just want to share the experience of developing buyer mode through the platform. "The current industry status quo, combined with our business model of the buyer to explore the experience, the most important thing is to develop a professional buyer talent to enhance the rapid response capacity of suppliers and accelerate the enterprise information technology and investment .Noqi The company will co-host the first large-scale buyer contest in China with China National Garment Association and China Fashion Association to explore and nurture buyers and excellent suppliers who adapt to the future development of apparel industry through competitions. At the same time, Buyer mode attention and thinking, to promote the development of buyer mode in China. "Ding Hui at the press conference launched the competition said. In addition to contest the buyers selection, but also apparel suppliers were selected, outstanding apparel suppliers and e-commerce platform will also be involved. "Because most of the domestic production suppliers are unable to respond quickly to the market is also a major obstacle to the development of buyer mode, and suppliers is an important part of the buyer-led terminal mode, their research ability, design level, product quality, public benefit As well as the speed of production is the cornerstone of the buyer model and protection, making buyers can become fast fashion, personalized era trader and beach-goers. "Ding Hui said. Therefore, in addition to selecting "Top Ten Young Fashion Buyers in China", "Grand Prix" will also select "Outstanding Apparel Suppliers in China" from the aspects of supplier's design level, product quality and production speed. In the contest, the buyer realizes the direct connection between the producer and the consumer, and brings the final result of the contest to the market through the online sale, so that the consumer can really enjoy the high cost performance goods closely following the trend. It can be said that this is the first time in the industry to achieve through industry chain, talent chain, selection, training professional talent buyers, selection, standardization, integration ODM supplier resources activities, with significant industry and market value and significance. In addition, the Chinese garment enterprises and the supply chain should learn from this mode of operation, which meets the needs of the market with rapid response. The transition from the lowest value-added production chain to the high value-added chain in the industrial chain will be adopted to meet the arrival of the era of terminal mode reform and globalization Competitive challenges, with very realistic significance.