4S shop how to get out of gifts homogenized dead alley

As consumers mature and market competition intensifies. The conventional “buy one get one free” purchase promotion of “buy a drink to send a cup” has failed to attract and impress consumers. In this situation, enterprises have given higher requirements to giveaways and changed their passive recommendation purchases in the past. , repeatedly stressed the unique design of the product.

As China’s auto market matures and China’s auto market becomes more global, the number of domestic 4S stores has mushroomed.

How can 4S stores improve the competitiveness of their gifts and improve the economic benefits of 4S stores? Think about car gifts.

Differentiated car gift positioning differentiation is the primary consideration in gift design. In addition, it is also inseparable from changes in external attributes such as color, material, and appearance. The unique functional design is a difference in car gifts. It will become a popular car gift and will be favored by car consumers.

Moreover, the positioning of car gifts must conform to the image of the main merchandise and brand, and should also cater to the preferences of the target consumer groups.

Timely and Changeable Car Gift Strategies To match the different themes of car goods and marketing strategies, the design of car gifts must also be timely and changeable, and cannot be fixed or stereotyped. If the new car is listed, there will be differences between the car gifts and the mature gifts of car goods. During the new car's time to market, the strategies of car dealers are generally quickly gaining popularity in the market, causing consumers' attention and interest. At this time, car gifts must have a personalized and customized strategy. Can not give the same car gifts blindly, so that guests feel useless fresh. The automobile brand's mature automobile gifts are required to obtain the automotive consumers' continuous attention. The design and manufacture of automotive gifts also require constant extension and change. A series of topics also need to be focused and highlighted. To consolidate and strengthen the image of the automotive brand, with the introduction of marketing strategies.

The trend of simple and durable car gifts As 4S shop car gifts are mostly presented to consumers in a free way. Therefore, 4S stores often have less investment in the comprehensive cost of gifts, so they must work harder and simpler. Under the constraints of cost, auto gifts should be streamlined and reasonably improved in durability.

Green car gifts appeal Some car gifts are designed and developed to emphasize cost control while ignoring their useful life and recycling costs. Good car gifts will find a balance between cost and quality, ultimately increasing brand loyalty and satisfaction. The popular silicone car gift in recent years is a very good environmental promotion car gift.

The consumer-centric car gift design process is also the most important point of car gifts. In order to effectively meet the needs of different automotive consumers, it is necessary to conduct research and analysis from four aspects: automotive companies, commodities, users, and markets. Do a good job of car gifts and 4S store planning and production stages.

The gift of car gifts is also very learned. It depends on the use of the atmosphere and marketing skills of each 4S store.

In short, in the increasingly developed and highly competitive automotive market, 4S stores want to enhance their competitiveness is the need for the car gift design and update to work hard.

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