Who cares for the quality of home textile products?

In the past two years, food safety is the most concerned issue in society. As a household product closely related to the lives of consumers - the quality of home textile products should also cause the production companies to pay special attention. At present, the home textile industry is in a stage of great development. Home textile companies are sparing no effort to build brands and innovate. At this stage, enterprises and industries must pay particular attention to product quality, because quality is the foundation of the brand and is the root of the company's survival.

Although the industry has been calling for home textile products, especially those with the longest contact time with the human body, to ensure product quality, related issues have repeatedly arisen and are worrying.

Throughout the winter of 2011, people discussed the quality of silk quilts. After several times silk was exposed to sub-consumer events, consumer trust in silk products declined.

Core filler is only one of the quality inspections of home textile products. The quality of home textile fabrics also determines the quality of products. Some bedding fabrics have unsatisfactory color fastness, some pH values ​​are not up to standard, some are not washable, or there are problems such as dehairing and shrinking after washing. For home textile products that accompanied the human body for ** hours every day, consumers did not dare to take it lightly.

Another major category of home textile products - curtains, its quality is less worrying. According to consumers, the curtains in the home were washed and then shrunk from 280 cm to 230 cm. The shrinkage was nearly 18%. Consumers also reflected that, after prolonged exposure to the sun, the curtains of their own homes had dried out of window-like footprints. Curtain shrinkage and light fastness have been the most troublesome consumers.

Bedding: Buying "rest assured" at high prices

Who is responsible for the above issues? Is it a mall that sells products or a manufacturer of products? As the home textile industry has always lacked the concept of after-sales service, the above problems cannot be solved. If the expensive bedding fabrics cause problems due to the lack of proper washing, neither the merchant nor the manufacturer will be responsible for them and the products cannot be returned. Anyway, the products have been sold, and the subsequent cleaning issues are not within their jurisdiction.

For the quality problem of the core, the answer given by the market to consumers is to purchase regular brand products. We can't help but ask: How did irregular products flow into the market? How did it enter the sales channel?

Comments: It cannot be denied that branded products do have stricter regulations and quality is more secure. However, the high price of branded products is an indisputable fact. Consumers have to pay more than the amount of the goods themselves in order to buy a “sure”. In spite of this, consumers are still willing to pay for the brand, which is why companies are now scrambling to build brands. What companies need to make clear is that the reason why consumers buy brands is not because of which celebrity endorsements, but the strict control of quality behind the brand.

Curtains: Upstream and downstream games or synergy?

There are brands for bedding products, but for the non-branded curtain industry, how can consumers feel comfortable buying?

At present, there are three kinds of sales channels for curtain products - curtain market, independent store and design company (including studios and independent designers). In fact, the design company is also getting goods from the curtain market, but there is only one more program for consumers to choose. Most of the consumers who do not need a designer purchase through the first two channels. However, neither of them is as strict as shopping malls. In general, consumers experience silent changes after washing, shrinking, etc., because they know that the curtain products are difficult to return.

Most of the merchants operating and selling in the curtain market are curtain fabric distributors, and they are frustrated when they encounter consumers who demand returns. Because the products are indeed sold by them, they are not produced by them. The dealer is only responsible for the purchase and will process the semi-finished product into a curtain. Consumers, in accordance with the conventions used in shopping malls, have to find a seller if they have problems.

Some dealers stated that it was very difficult: “Some curtain products are like three non-products, and we are particularly difficult to handle as dealers. We cannot be responsible for product quality. The problem of shrinkage is not as strong as texture. This problem can be seen through the surface. But in order not to affect their reputation, in order to achieve the goal of satisfying customers, we can only deal with the requirements of consumers, because we have no basis to persuade consumers, can not provide sufficient evidence, such as testing vouchers."

The difficulty of distributors lies not only in the fact that a part of the upper reaches of the enterprises for various reasons – curtain fabric manufacturers can not provide a complete test certificate and proof of compliance with industry standards, but also because if the dealers put forward such requirements, these fabric companies may take to stop Delivery measures.

In the game between dealers and fabric manufacturers, it is clear that fabric companies have the upper hand. After all, the competition in the curtain industry has become increasingly fierce. Many distributors of building materials have turned to the curtain market. Fabric companies are not worried about sales. In addition, due to the lack of strict supervision, dealers will not be subject to too many penalties for selling substandard products. Therefore, most dealers close one eye with one eye and encounter customer entanglement and then think of ways to deal with it.

Comments: The relationship between distributors and fabric manufacturers should not be a game, but should be mutual cooperation. Because in the curtain industry, the responsibility of dealers and fabricators is difficult to distinguish, they are responsible for the responsibility of production, combined together is a complete product manufacturer. The industry standard restricts the product itself and does not divide the fabric or post-processing. That is to say, dealers and fabrics are on the same boat and are jointly regulated by the industry and the market. Therefore, both fabric manufacturers and distributors should strictly implement the national standards in order to create better products, increase product added value, and build brands, so that the rights and interests of consumers can be guaranteed.

Formulating standards is the precondition for product and market standardization. Execution standards are the only way for the growth of the industry. Under the current situation of unclear responsibilities and lax supervision, implementation standards rely on self-discipline in the industry, but one day the market will be standardized. How companies survive, how to rebuild consumer trust is a big problem. Now, more and more foreign trade companies have turned to the domestic market. Domestic fabric manufacturers should feel the crisis because the products of foreign trade companies have passed the strict control of exports, the quality is very assured, and the product advantages are obvious. Once they have mastered the domestic sales channels, It is bound to divert or even occupy most of the domestic curtain market.