kaiyue , https://www.marketuniongroups.com
Maxi West wonderful debut CBME China International Baby Exhibition
From July 20 to July 22, the 16th CBME China Pregnancy Baby Show, Children's Wear Show (2016 CBME China) will be held in Shanghai Hongqiao National Convention & Exhibition Center. As a dark horse in the world of children's wear, Maxi Xisi's children's wear and beauty CEO Wu Fangfang, the famous French designer Jean-Baptists Xavier, the two new spokesmen appeared at the CBME China International Baby Pregnancy Show. Popular singer Zhang Jindi attended the scene singing and playing frequently with fans Interaction, the atmosphere of the scene high to burst. At the 2016 CBME China International Baby Pregnancy Show, exhibitors made a big splash in enhancing the brand exposure and powder absorption. With the delivery of gifts, samples, sweeping code to send red envelopes gather popular presumably, "love song prince" Zhang Jindi scene to help Maxi West, singing "Baby Maxi" and everyone familiar love song "one hundred rest assured", instantly ignited the atmosphere, female fans Came to flowers, the audience have stopped onlookers, and some even take pictures of micro-letters, microblogging. It is worth mentioning that Zhang Jindi was also present at the scene donated music album discs, and two of the spokesman for Messissey also signed on-site gifts "home Pediatrics" book, this book is China's first record of children "every day "The book, CCTV children's channel famous host Zhou Zhou Qing recommended, exhibitors early exhaust long queue waiting. Macy's this time to attract eye marketing is even more impressive. Analysis of the industry, the current situation of children's clothing brand development is not easy, peer fierce competition, high production costs, brand communication difficulties, take the electricity supplier has the burden of stocking the goods, take the store is also difficult to adhere to. Maxi children's wear can break through siege thanks to its entertainment marketing and brand management model of the new building, that is, brand, production and sales win-win cooperation model. In March 2015, a parent-child song "Baby Maxi Xixi" reached the top of the list of authoritative music in a short time, intensively running more than 400 subway LED big screens in Beijing and Shanghai, as well as 14 health and maternal and child health care channels in 14 cities throughout the country. Viral contagion presents the trend. With the "spread of Messiah's songs," a strong spread of communication to create a successful brand communication, Maxi culture and innovation marketing into the ministerial-level materials Donghua University, the designer course "Introduction to Fashion Culture" (third edition). In the channel, the current Messi brand in Tmall, the only product will be, Jingdong, honey bud baby, green box, Suning Tesco, the first store, Dangdang, Beibei network more than a dozen mother-baby platform to occupy the high-quality resources, And build their own unique online sales channels and networks. These high-quality online sales channel resources will be fully open to the authorized factory for use. For the offline market, Messier West is horsepower layout, at present an offline operating company is in operation, investment is in good condition. According to Maxi Xi, director of operations Han Ji-chi introduced Maxi's operating mode is based on the "Messier West" brand, the brand side is responsible for brand output, brand management, brand promotion, brand value-added, and the brand of different types of authorized production in the factory , The design and supervision of the products authorized by the factory, quality supervision, the production of quality products by the authorized dealers in the authorized area for sale, the brand side, the authorized factory and authorized distributors tripartite joint venture to expand the market to achieve more win. It is revealed that in the future, Messier West will gradually infiltrate the entire infants and young children's products, children's wear, baby home textiles, shoes and baby care products, children's smart technology products such as infants and toddlers' wearable smart products by means of "cultural IP" A cultural brand that integrates with health and beauty.