Lingerie has become the pillar of Shantou textile and garment industry

The total industrial output value of Shantou's textile and garment industry accounts for almost 40% of the city's total industrial output value. This achievement has made the textile and garment industry the only “leader” in the eight pillar industries in Shantou. Sweaters and underwear are the two major features of Shantou's textile and clothing industry. So far it has formed two very prominent industrial clusters. Shantou is already one of the most concentrated production bases in the country's sweater and underwear industries.

The most famous underwear is Chaoyang District and Chaonan District. Shantou Chaoyang Chaonan District is the famous underwear production base in the country. The women's underwear produced here accounts for 40 in the country, and home clothing accounts for 80 in the country. Underwear has become the two districts. A true pillar industry. Gu Rao Zhen, Liangying Town, Xiashan Town and Chendian Town have successively been awarded the “China Knitted Underwear Town”, “Chinese Knitted Town”, and “China Famous Home Town” awarded by China Textile Industry Association and China Knitting Industry Association. And "China's underwear town" and other titles. In recent years, the two districts have brought into full play the advantages of industrial clusters and talents, aimed at market prospects, continuously increased investment, and actively introduced advanced technology and equipment. Now, the knitted underwear industry from the line, woven fabrics, computer embroidery, dyeing and shaping to the processing of all aspects of the finished product, production support Jackie Chan, the industrial chain integrity, a substantial increase in production capacity, and the product fashionable and stable quality, deeply domestic The favor of foreign markets has become the main production base for knitted underwear and bras in the country. Products are not only marketed throughout the country, but also exported to North America, Europe, the Middle East, Southeast Asia, more than 30 countries and regions.

In recent years, with the ever-increasing scale of enterprises, many enterprises that have developed from the original family workshops are no longer satisfied with the processing of raw materials and “OEM” production in the past, but are dedicated to nurturing their own brands. At present, many small and medium-sized textile and garment enterprises in Shantou are in transition. A good corporate system can greatly improve the efficiency of business operations, in order to enhance competitiveness, and to expand and expand in a soft environment. This has also become the subject of many corporate research and practice. Get rid of the traditional family-oriented management model, integrate the company, reorganize the assets, and face the challenges in the new situation with a more efficient operation.

While improving its own businesses, it actively develops a diversified industrial chain structure and forms a one-stop production chain from raw materials to accessories. This greatly reduces production costs, optimizes industrial structure, and enhances the competitiveness of enterprises. The development of the industry has injected new vitality.

In the management system, more and more companies are aware of the advantages of human resources management. On the basis of perfecting the reform of the enterprise system, we must strengthen the influence of corporate culture, and use greater momentum, stronger vitality, stronger cohesiveness, and a more united corporate team to meet the challenges of the new situation and cultivate the culture of affiliated companies. Perfecting the enterprise system is also one of the topics for corporate transformation and reform under the new foreign trade situation.

In terms of design, many companies gradually establish their own product development departments in the process of customer sample and gradually cultivate their own innovation and design capabilities. Unique tidal embroidery craft clothing is also a major feature of Shantou, while using the traditional tidal embroidery, combined with the trend and dynamics of the customer market, combining Chinese and Western cultures, integrating more fashion elements, and closely linked with the world popular. While increasing the value-added of products, we are more in tune with the fashion trends in the world's garment market. We have achieved precise market positioning, produced superb new products, and gradually integrated with foreign design departments at a faster pace, and achieved the order business. With interaction and initiative, we are more proactive in mastering the profitability and high added value of products, thereby getting rid of the traditional OEM model and leading a new round of the world fashion stage chr(34) Chinese style chr(34).

Underwear companies in the intense competition in the regional OEM at the same time, especially the third world countries OEM, single product thin and large. After completing the phase of corporate capital accumulation, many companies have taken into account the product transformation route, constantly trying to undertake middle-to-high-end OEM underwear, improve the technical level of employees, improve product quality and route, and strive to be foreign trade in the new situation. This road goes wider and further. Some underwear companies plan to integrate their own domestic brands, improve corporate and brand culture, which is also one of the roads for many traditional OEM companies to develop breakthrough innovation.