How Branded Shoes Store Wins Market with Display

King ** opened a branded children's shoes store in Shiren District, Chengdu. The seat is on the silver side. The front is 6 meters wide and the area is 63 square meters. The room is upright and is decorated according to the requirements of Wenzhou manufacturers in accordance with the uniform specifications. The goods on the shelf are It was distributed by the Southwest Branch. Wang ** said that her children's shoe shop opened for five months and never made a profit. I don't know why.

Diagnosis: Wang **'s children's shoe store display lacks personality and tends to be similar to Datong. There are no obvious cuts from the surrounding three children's shoe stores. It is difficult to grasp the consumer psychology of local consumers in a fiercely competitive market, highlighting the shortcomings of profitability. .

solution:

To solve the problem, we must first know where the problem lies and design a solution to the problem. Wang **'s children's shoes store is located in a large number of residential resettlement houses, spending power is generally, but there are four children's shoes stores, the competition is fierce. The brand of children's shoes displayed in the shoe store of King ** stands out among many brands, and firmly grasps the eye of consumers, and it needs to be realized through display design. Take a look at Wang Yue’s children’s shoes store’s violation of the following principles of children’s shoe store display principles:

First, the color harmony. Many experts recommend the same color. The same color of children's shoes will give people a very comfortable feeling, the grade will be improved. However, the display cannot be generalized. Specific analysis should be made on specific issues. The color should be mainly harmonious, and children's shoes with the same color and uniform style should be put together as much as possible. Some experts also suggested using warm colors to warm up the colors. For example: use green children's shoes to set off red children's shoes, use blue children's shoes to set off yellow children's shoes, and place shoes on a shelf. Do not let cool and warm colors account for 50% each. The best ratio is 4:6 or so. (Wang **'s children's shoes store goods display is not the same color, people feel that the quality of the shoes is not high. Warm shoes are too many people dazzling.)

Second, highlight the focus and features. Highlight the featured children's shoes in the prominent position of the shoe store. The display style of the goods should be unique and unique, highlighting the distinctive brand image and rendering the brand's appeal. (The display of the Wang ** children's shoe store meets this requirement)

Third, the theme is clear. Shoes have their own inner soul and must be displayed through the display. Let consumers see at a glance whether your brand is sports or fashion children's shoes, shock-resistant children's shoes or nano children's shoes. The distinctive display of the theme not only shows the unique design concept of branded children's shoes, but also visually attracts consumers and stimulates consumers' desire to purchase. For example, the children's shoes you display are based on the theme of sports and leisure fashion. Its generous and beautiful design, the fusion of European and American styles and Asian elements on the children's shoes, will naturally attract consumers who are eager to purchase sports and leisure fashion. (Wang ** children's shoes shop display theme is clear)

Fourth, make reasonable use of the living area. The so-called living area is the area that is most easily seen first in the direction of the flow of people, and vice versa. Put your main push shoes in the living area and put the secondary style in the dead zone, which will greatly increase sales. The display of the living area should be appropriate from time to time. According to whoever buys shoes for you every day, it is necessary to grasp the rules of the time when customers come to shop in order to properly distribute the display of children's shoes. For example, people who come to stores on Mondays, Tuesdays, Wednesdays and days are usually some of the higher-income “mothers”, so you can put several fashionable, expensive and unique styles of children's shoes in the living area. On Thursdays, Fridays and Saturdays, people visiting the store are more popular and can hang ordinary, low-priced children's shoes in the living area. (The live display of the Wang ** children's shoe store is not always suitable)

Fifth, we must have a sense of hierarchy. The exhibition space should be constructed with reasonableness, smoothness, and strong guidance. At the same time, pay attention to consumer spending habits and mental abilities, in general, consumers need plenty of free space for shopping, independent choice, display not overcrowding, there must be rhythm and layering, it is best not to the same style, the same The size of the shoes is put together so as not to let customers feel that the shoe store is like a warehouse. (Wang ** children's shoes store display lacks sense of hierarchy)

Sixth, pay attention to playfulness. The children's shoe shop is the target of children. The branded children's shoes display should of course capture lively and dynamic, healthy personality, happy, comfortable and playful children's psychological characteristics. We can use children's life props to simulate the real life of children, so that your children's shoes display a new era of children's self-confidence and fashion. Childlike life. This approach can increase the children’s sense of identity and belonging, and can effectively evoke the imagination of children and children’s parents and stimulate their desire to buy. (Wang ** children's shoes store display shows childlike life)

Through comparative analysis, the reasons for Wang Yue’s children’s shoe store not profitably removing shopping guides and language skills, in the display of children’s shoes, the sense of layering is poor, the color matching is not scientific, and there is no dialectical use of the living area that restricts the quality of Wang’s shoe store. Profit level. Must improve.

King ** improved the display of the shoe store in a timely manner. A month later, King **'s shoe store began to make money.