China's children's clothing consumption presents six major trends

With the continuous growth of children's clothing consumer groups, the children's clothing market has become one of the most growth markets in China. According to the “Report on the Development of China’s Children’s Wear Industry”, there are approximately 314 million children under the age of 14 in China, nearly 100 million in cities and over 200 million in rural areas. At present, the annual consumption of children's wear in the country is about 50 billion yuan. Before 2010, China's children's clothing market will continue to increase at a rate of around 10% each year. China's children's clothing consumption currently presents six major trends.

First, make full use of the concept of green environmental protection. Children's clothing inherits cotton, linen, wool and other natural materials, such as cotton cloth, polyester-cotton, washed cloth, and corduroy with full casual flavor. Children's clothing made of functional and healthy fabrics such as water-repellent, antibacterial, and odor-repellent is greatly affected. welcome. The concept of environmental protection is also fully utilized in children's wear.

Second, pay attention to leisure, nature, neutral style. At present, children's wear on the market has changed to the cartoon-based situation in previous years, becoming more casual, natural, and neutral. The lively and pretty girl, the boy's straightforwardness and naughtyness are all reflected in it, and the patterns are favored by nature, inlay, harmony and so on. In the past, there were fewer cartoons with sturdy and conspicuous patterns. Children's wear Xiaobian believes that this is also reflected in the parents' emphasis on choosing natural nature for children, and not aiming at children but making them feel at ease.

Third, children's clothing color, style gradually adult. The color of children's clothing has always been brighter than that of adults, and this situation has changed. Children's clothing colors have a tendency to change with the popularity of adult clothing. This type of children's wear design is generous, smooth lines, dresses, underwear, less decorative, and simple structure, separated up and down, easy for children to dress, undressing.

Fourth, children's clothing pattern is small, the costumes are also very particular about the matching. Children's clothing in the pattern design to abandon the flower animal pattern, but unlike in the past, the pattern design has become a lot of small, wear can show a general noble texture. Children's clothing is also very particular about the matching, with underwear, hats, vests, straps, purses and so on.

Fifth, children's clothing size has been significantly enlarged. The current rapid development of children is undeniable, reflected in the children's clothing market, the size of the scale significantly enlarged. In view of the wearing and aesthetic tastes of Chinese youngsters aged 10-16 years old, the size is enlarged to a certain height, fully embodying the characteristics of children's love of looseness and self-display, allowing the children's clothing to grow taller and wider. This type of children's clothing is easy to wear and change, which is conducive to children's sports and daily activities.

Six, children's clothing brand consumption rise. In 2006, the number of children's clothing enterprises above designated size in China was at least 30% higher than in 2005, but the average sales income of enterprises increased by 17.5% compared to 2005, and branded children's wear will gradually become popular.

Children's clothing joining network tips: In the face of children's clothing consumption trends, for children's clothing, the more colorful the color of clothing containing more chemical elements, but parents do not have to worry too much, you can try a small area of ​​color with To the finishing touch. However, baby's skin is delicate, parents should try their best to choose near-white clothes and clothes with more colors. In addition, the thick sense of large-area color blocks is not suitable for children who are active and active, and should pay attention when choosing.