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Cheung Jacky come out of Xiamen to help Xiniya create business miracle
Song Jacky Cheung appeared in Xiamen to help Xiniya create business miracle - Xiniya "Travel • enjoy fashion" 2012 spring and summer new conference Xiamen shocking opening! Beijing time September 15, 2011 hearing - in the industry to create "business culture" is well-known clothing brand Xiniya recently held a grand occasion in Xiamen Convention and Exhibition Center "travel to enjoy fashion 2012 spring and summer new conference (London Station ) ". Conference, Xiniya brand won the national ministries awarded the "National Business Men's Development Base" and "China Business Men's color R & D base," and other honors. The appearance of song god Jacky Cheung, but also set off the atmosphere to the climax. The convening of this conference not only serves as a summary of the business culture promotion of Xigaze before, but also affirms the industry's men's business suit. Xenia hopes to realize the transformation of its commercial image and realize the goal of integrating the industrial chain through subsequent investment, becoming a veritable leader in the market and industry. The conference focused on the British fashion style, the overall decoration and layout are refreshing. Different from the traditional style of British dress, Xenia cleverly integrates the three theme elements of business, travel and leisure, and presents a rich sense of hierarchy through the turns of dozens of famous international models. Conference to "travel ∙ enjoy fashion" as the theme, the brand culture of Xiniya - business travel culture at the conference throughout. "Travel ∙ enjoy the fashion" implication Xi Niya commitment to all-round promotion of business culture, advocating business in the pursuit of fashion, enjoy the concept of fashion. With "London Station" as the annotation of this press conference, it shows the global pattern of industrialization in Xenia with a big mind. As the fashion capital of the world, London is the host city for the 2012 Olympic Games. As the "London Station," this conference signifies that the XIII brand journey has taken an important step forward. The brand fashion journey will be gradual and will be spread all over the world. Since its establishment, the brand of Xenia, as an advocate of global business men's wear, has been dedicated to the promotion and development of "Business Culture" in China and has been continuously deepening and enhancing the cultural connotation of the business travel in Xniaia. The brand of Xenia owns the brand personality of "fashion, exquisiteness, simplicity and elegance". The brand advocates both business and leisure, and provides systematic solutions for various occasions and situations met by elites in business travel. In 2008, Xiniya signed the Chinese song "Jacky Cheung" Jacky Cheung as the spokesman for the brand image, in 2010, became China's first IPO in the NYSE in the United States Menswear. Today, Xiniya has become one of the most representative brands in China's menswear industry. Mr. Xu Qiming, Chairman of Xenia Holdings Limited, speaking of the company's current development, said: "The goal of Xenia is to become a well-known international apparel company, and we have formulated a long-term plan for the development of integrated marketing. Under this overall strategy, we increase market share through reseller reciprocal strategies, enhance cost control through centralized planning of logistics, occupy industrial highs through the development of business men's market segments, and enhance industrial influence through cooperation with specialized agencies Force, we are through this means, are step by step to achieve our dream. "It is reported that this conference, the important leaders of the ministries also awarded the Niya brand" National Business Men's Development Base "and" China Business Men's color development Base "two honors, both on behalf of the country's recognition of the brand in Xinyi, but also on the pre-brand strategy to promote Xigaze a positive affirmation of the achievements laid Xiya Ya as" business men's first brand, "the industry position . After the meeting, Ms. Li Binhong, director of National Textile Product Development Center, said: "The courage and determination of the Henia enterprises in their competitiveness and creativity and market development have stimulated the development of the domestic textile industry and injected new impetus into the market Vitality.The current textile industry is in a stable stage of development, but the lack of breakthroughs, the revolutionary breakthrough Sinica, the current process of reform of the textile industry has a great role in promoting!