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Bingjie: led the pace of fashion down jacket made of "tide"
Only from the brand communication point of view, you know that ice cream and bloated, bulky, lack of fashion sense of the traditional down jacket is not the same. In March of this year, Ice-cream brand held "Ice-cream spokesman Weibo competition" at Bosideng official microblogging, immediately aroused strong repercussions, more than 510,000 people through microblogging recommended stars, setting a new record in network activities. Yang Mi starred in the "Palace Heart Lock Jade" actress has always been far ahead of popularity, and eventually successfully signed with Bingjie, become Bingjie brand ambassador. Then, Bosideng official microblogging started another activity: Weibo users just focus on Bosideng and forward comments on the post five friends, have the opportunity to get the value of 1,600 yuan of digital cameras and stylish U disk, there are three consumers Delegates will have the opportunity to visit the ice clean conference site, and Yang Mi live interaction. This microblogging once released, within just a few days was forwarded more than 51000 times, nearly 40,000 comments. In addition, in the Oct. 16 Beijing Bingjie brand press conference, Bing Jie officially launched the "Bingjie fashion fan club" national tour curtain. Three popular singers from Fighting Good Men and Dream China: Mao Fangyuan, Zhang Dianfei and Zheng Fan are the protagonists of the tour. They will go to more than 20 cities and perform interactive performances with Bingjie consumers. Wang Daocheng, general manager of Shanghai Bingjie Garments Co., Ltd., said: "Bingjie is not only a fashion concept, but also has a more innovative style and brand communication style. The new image spokesperson, the new store image and more creative interactive communication , And young influx of people are very right. "'I'm a new fashion advocate', the new season's brand slogan, reflects our new changes. October 16, Bingjie brand press conference, Wang Jie, general manager of Shanghai Bingjie apparel company described the brand new positioning and fashion concept, "the pace of new products to speed up the theme more distinctive, not only grasp the trend, more than the trend And then lead half a step down to make a 'tide', this is a new change this year. It is understood that Bing Jie 2011/2012 new down jacket launched three major series, tightly locked 18 to 35-year-old fast-paced, love freedom, love to play cool young people.