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Beatles "create a new field of wealth novelty point
October 31, 2012, Beatles brand launch and 2012 spring and summer new conference was held in Anhai Huaxing Classic Hotel in Jinjiang. The theme of this meeting is "Create new areas, new points of wealth." Beneon (Hong Kong) Industrial Co., Ltd. Chairman Yan Wenwei, Zheng Chengda, general manager, development manager Ling Yang Shu and a series of high-level companies and Li Ana Xiamen Commodity Co., Ltd. Mr. Sun Dianjun and brand planning company creative director of creative advertising Mr. Cai Yi Chao are attended this Meetings, and distributors and agents have come together to explore the development of the brand. Beatles brand launch and 2012 spring and summer new conference site after a tense preparation, careful planning, a brand new footwear brand was born. Beatles brand from the United States, Bingzhe always innovative ideas, with the most comfortable fabrics to create the most ideal style for the global fashion consumer to provide natural, environmentally friendly, stylish and comfortable shoes. The Beatles create the most desirable style with the most comfortable fabrics, admired by those who love to bloom in the quiet soul. Abandoned the extravagance, and pursuit of simplicity of clothing; nature, comfort, fashion and environmental protection. Beetles consider that people may need more than just a dress or a pair of shoes, but with a little natural and clever design, full of novelty, happiness, romance and happiness feeling. Brand-new brand layout, brand-new brand development planning success of the brand can not be separated from the confidence of planning, but also inseparable from the brand founder's innovative ideas. After three months of preparation, Beatles has innovated a variety of product varieties and opened the largest Beatles marketing execution program since its establishment. "I can assure you, I'm sure of our future, and have a constant faith." Yan always said. Beatles companies in terms of their own strength, product quality, product innovation, business processes, business ability, are relatively strong. Then Yan total again said: "Whenever I am afraid of the challenges of the market, my confidence will always be with our partners, my belief is that miracles were born because of perseverance, the history created by the hero, the future due to heart and broad , Due to the quality of the strict, success due to try to move forward, life is ignited due to enthusiasm, I wish we have a total business, create a better future, win-win market. "Beetle company Yan Dong speech a set of 20,000 molds to create shoes Accuracy Beetle what can we provide what kind of products and services? Beatles currently mainly produces wild shoes, garden shoes, casual shoes, boots and snow boots, consumers can meet the different needs of shoes throughout the year. Among them, the soles mainly TPU process. And, Beatles TPU made the entire process and material changes made to the soles, there are other general and traditional shoes paste. First of all things to do pay attention to the accuracy of the mold, ordinary mold using a set of six or seven thousand molds, with a long time the quality will be unstable. The Beatles used a set of molds to 20,000, not only efficient, quality is guaranteed. In stark contrast to traditional footwear, you'll find that Beatles' shoes are more environmentally friendly and ensure their competitive edge in the market. In the case of quality assurance, we have greater innovation, especially in the soles of the process of change and the overall material upgrade. Cloth shoes is also a grand launch this year, a new product, there are already many shoes on the market are doing cloth shoes. So for now, the advantages of Beatles where? The first plant of the Jacket and insect pest factory made garden shoes and the second factory made the cloth shoes. They combined the advantages of the two products to form a new image and introduced the new model to the market. The Beatles advantage lies in: 1, the concept of image. 2, the price. The price of others is based on the price of Beatles increased by 10%, so the Beatles in the price has an absolute advantage. 3, the product's terminal image building. Beatles company invited a professional brand planning company, the entire brand packaging, terminal stores unified construction. 4, channel construction and guidance. The combination of a variety of brand promotion tools Because the development of the brand is a long and arduous task, and a clear path of development is to achieve the key to the brand off, I believe in a clear development planning and professional marketing team under the leadership of the Beatles Fine step industry, leading the market. But only the marketing strategy is not enough, as the saying goes: "wine is also afraid of alley deep." To achieve the Beatles brand influence also need to rely on publicity, the media help is essential. Beatles in various local television stations are running ads, such as Guizhou Satellite TV, Hunan Satellite TV, Anhui Satellite TV, Golden Eagle Cartoon Channel, will also increase the advertising efforts in the future. Beatles brand launch ceremony is an important bridge linking enterprises to consumers, and product productivity and quality is reflected in the most crucial chain of industry processes a tool to ensure timely listing of products to ensure product quality is excellent, is the business of the business , Then Beatles brand adopted a positive absorption of modernized business process experience, the use of advanced technology, first-class equipment and scientific management for the global fashion consumers and our customers in a timely manner to provide high-quality products, I believe will be deep By the majority of consumers love. Then in the highly developed science and technology, the rapid spread of information today, the establishment of the brand will be the key to a brand's success. A clear strategic planning, an innovative thinking mode, a brand new brand area, an unlimited wealth business opportunities, I believe everyone's confidence in the future development of the Beatles full of expectations and confidence, in addition to the unique strategic planning With a precise brand development plan, a clear brand positioning objectives, a clear brand of the future direction of development, not only focus on the present, look to the future, the Beatles some great achievements to create another miracle in the shoe industry will be just around the corner.