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American children's wear to share how to open a children's clothing store
Entrepreneurship shop, a shopping district survey 2 site 3 decoration 4 opening preparations 5 opening Some people say that the shop the three key conditions: "The first is the location; the second is the location; the third or the location." This shows that the development of the store for the successful operation of the store has a far-reaching impact. Franchisees and franchisees need to work closely with each other to think and formulate the strategy of opening a shop in all aspects and to formulate and execute the shop planning in the most effective way, including market analysis, business district surveys, site selection, decoration, opening preparation and opening. All equipment, equipment and goods should also be ready within the stipulated time. In order to win the fastest, highest economic efficiency. A survey of shopping malls 1 Scope of shopping district The size of the shopping district is mainly affected by the traffic conditions at the location. 2 types of business district There are major types of business district: residential area, commercial area, financial district, office area, cultural and educational area, industrial area, entertainment area and comprehensive area. Taking into account the characteristics of clothing and store rental costs and other factors, stores should choose in the business district, the financial district, and office areas. 3 Characteristics of the shopping district 4 Features of the consumer population in the shopping district â—† Population â—† Occupational Characteristics â—† Per Capita Income and Consumption Capability â—† Consumption Psychology and Behavior Characteristics 2. Passenger traffic should be especially noted. Although the traffic volume is very important, the important factor of success lies in its potential The quality of customers, those who agree with and appreciate the brand clothing style customers. The status of peers and different businesses in the same business district is not only a competitor among peers, but also may have complementary advantages and form a clustering effect. As in the market positioning, positioning and product positioning and other aspects of the clothing store together, they will complement each other, the difference between competition. In the same shopping district, different industries may have an interactive effect and promote the popularity of the whole shopping district. Such as clothing stores and the surrounding leather shop, shoe store, cosmetics, watch shop, and jewelry stores. Therefore, it is necessary to investigate and analyze the status of inter-bank and inter-business in the shopping district. Third, the success of the location of the store, the choice of store is very important. Shop like a plant operators, in addition to have good seeds, but also have good land, and good hard-working gardeners. If the shop is properly chosen, the quality and quantity of passenger traffic will naturally be ideal. Conversely, the reputation of the entire system may be affected in addition to the poor turnover of this shop. Thus, based on district survey results, combined with the characteristics of the store site selection will increase the success rate of shop. Store's store site has the following possibilities: 1. Store shop: located in the city's major clothing store or large department store. 2. Independent stores: located in the city's main business district, financial district, or office area. 3. Star-rated hotels: located in the city's star hotel shop, independent store, or five-star hotel in the election The following features and elements need to be especially noted: â—† The main streets in commercial, financial, office and other locations close to the intersection are better. â—† traffic convenience is better. In particular, a variety of means of transport should reach places should be selected as the first choice; - There is a parking lot; - Not easy to traffic jams; - Strong traffic radiation; - Near the bus stop; Or have a car park construction â—† business area: not less than 40 square meters â—† layout: store shop requirements side hall â—† rent â—† lease: not less than 3 years â—† power / water supply protection â—† shopping mall entrance where the streets â—† The opening of shopping malls at each entrance to the selected site As the various parts of the business environment is not the same, should follow the manual instructions, analysis and comparison of the advantages and disadvantages of pre-selected stores, when necessary, seek advice from the leader, and should pay attention to The following points: 1. Select two or three to choose from 2. To conduct traffic and quality survey 3. To compare the strengths and weaknesses of the various stores 4. To seek the views of the chief to determine the best store 5. If the There is no ideal store, you need to repeat the entire process 6, store leasing 7, seek the views of the chief Franchisee Once selected stores, should seek the views of the parent company, approved only after the lease can be signed. To assist the company in making the decision, please provide the following information: 1. Business district survey results 2. Business district plans 3. Photographs for archiving (facade, indoor perspectives) 4. Plans (elevation, elevations, Load-bearing column) by the Lord approved the approval of the trial and give written approval, franchisees can sign a store lease. But should pay attention to the following questions: 5 owners should be given a reasonable rent-free renovation period, to Dalian Creation store decoration period, should strive for not less than 2 days. 6. Lease Elements â—† Lease â—† Rent Rent Payment â—† Rent Calculation for Leaseback â—† Responsibility for Belonging Storefront Lease Negotiation Record Form Basic Information Address This form number Stores type Store name Area negotiator Negotiator Status Signature Store Tel Contact Phone Usage â–¡ Vacancy â–¡ Lease date of expiration Date of immigration Date of entry Date of negotiation Date of record Location Location Final conditions Rent Annual rate / deduction rate: Deposit: Other conditions Supervisor Fill in time Fill in person IV. Decoration 5,1 Preparing for decoration 5,1,1 The photographs of the selected storefront include: â—† photos of the storefront â—† photos of the store (ceiling, wall, floor, etc.) â—† photos (columns, steps, windows, etc.) , 1, 2, to obtain the selected store related drawings include: â—† Floor Plan â—† Elevation â—† Circuit â—† drawings should contain all the important store parameters, such as: â—† area, height, length of each side, column length, width, height , Step height, order wall, load-bearing columns and beams, store layout, plug location, the maximum load 5,1,3, the above information submitted to the company total Departments related to the design department design department based on uniform standards and styles for franchisees to provide drawings and store decoration budget design. Franchisee according to the company headquarters to provide the design drawings began construction. 5,2 Decoration process 5,2,1 Renovation business eligibility criteria 1. All decoration items can be carried out in the company's single shop 2. Use the decoration materials and technology provided by the company 3. Familiar with the company's overall CI image and trademark use specifications 4 . Familiar with the norms of the company store decoration 5. Renovation for a renovation company 6. Unconditional acceptance of the company for a unified standardization of the project fitting price 7. Unconditional acceptance of the company unified decoration contract contract 5,2,2, 3-5 recommended to join the local decoration company headquarters headquarters to assess five: the opening ceremony of such opening ceremony to sales as the goal. Depending on the market conditions, before determining the promotion method and content, you should first obtain the consent of the headquarters. â—† Posters, banners â—† TV news coverage â—† Local newspapers and magazines opened.