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ABC children's clothing new conference: "fast strategy" collar dance, "create want" bright sword
December 16, 2011, ABC brand "Imagine the Future" 2012 autumn new conference was held in Xiamen, from all over the country terminal participants nearly 1,500 people gathered to share the event. According to the reporter was informed that at the meeting, ABC introduced a new brand promotion theme "love let him go to create ideas", which is ABC brand in "love because" brand based on the idea of ​​ABC Brand "big love culture" to reinterpret and full, put forward "love is respect, love is support, love is guidance, love is happiness, love let him go to create ideas." At the same time, the introduction of a new brand value system, product systems and terminal systems, which marks the ABC a new round of brand upgrade program has been fully launched, a brand awareness and reputation upgrade officially kicked off. ABC2012 the new release of the Spring Festival ABC ABC autumn fall new conference venue design concepts and style, quite international brand style. ABC brand designers with imagination and creativity as the theme, the use of a unique form of stage drama, the ABC brand products through the performance of the perfect blend into the lively, interesting, full of children's imagination and creativity presented to the scene Audience Won the unanimous praise of agents, ordering results than expected. Authoritative statistics show that in 2011, ABC not only consolidated its leading position in the market share of children's shoes in China, but also achieved rapid growth in the market share of children's wear and achieved a double victory in both the market and the brand. Xu Haiyun, vice president of ABC said. "This year, we have not only consolidated ABC's leading position in the children's footwear market in China, but also the rapid growth of children's wear, which has become a powerful driving force for the ABC brand to enhance its profitability and expand its market share." "Fast strategy" highlights industry leadership 2012 After studying the competitive landscape and the market trends in the industry, ABC launched a "quick strategy" for future growth. "In a fiercely competitive environment, a company's rapid reaction capability and execution will determine whether it can sustain a healthy and healthy development. This is also the fundamental starting point for our 'fast strategy.'" Xu Haiyun, vice president of ABC Brands, said: "The fast strategy "Focuses on three areas:" brand rapid growth, product development and rapid response to the market, "the three complement each other to form the Golden Triangle brand development, create ABC-specific" fast "culture, the formation of the industry's most unique ABC Brand development model. We hope that through the introduction and application of "quick strategy", we will continue to accelerate the growth of our brands and strengthen the market construction so as to provide a steady stream of momentum for the long-term development of the ABC brand. In addition, to promote the rapid growth of the brand, ABC plans to integrate platforms like CCTV and Satellite TV to achieve a high level of brand exposure and to rapidly enhance ABC's brand awareness and awareness. It is worth mentioning that, ABC is committed to building the fourth generation of terminal image store, the new store shape will be the main form of SPA traffickers, cultural props and scene modeling as a supplement, to create "to find and create fun" as the cultural theme of the discount Style shopping experience museum, comprehensively enhance the ABC brand consumer experience. Under the "fast strategy" rhythm, ABC took the lead in releasing new products in autumn 2012, gaining precious time for cultivating the brand and for the majority of ABC terminals! One brand affects one industry! It is believed that the ABC brand is rapidly growing At the same time, in the practice of becoming China's children's shoes and apparel industry leader's strategic objectives, it will also promote the overall industry forward as a whole.