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Abbott Children's clothing nationwide full implementation of franchising, the implementation of brand strategy
Shantou Abbott Women and Children Goods Co., Ltd. was established in 1996, is a professional R & D, design, production and sales of professional women and children apparel supplies business. Enterprises have tens of thousands of square meters of first-class modern production plant and more than a thousand high-quality staff and industry management elite, with strong product development, production capacity and advanced marketing concepts and rich franchise management experience. From its inception to the present, after years of arduous efforts, the company established a standardized sales network in all parts of the country, through which products are continuously supplied to consumers. Rely on good quality and standard service, the company's "Abbott", "Bei Bao" two major brands won the relevant state departments awarded the AAA-level credit units and other honorary titles. "Abbott" implies to the baby elegant, lovely, healthy nurturing, filled with the mother of the baby a better future sustenance. Abbott is to be a spokesman for the cultural brand of infant industries in the 21st century. "Yapei" is "Abbott" Chinese pinyin, but also the definition of international brand identity. "Yapei" is Abbott map emblem, is the brand's logo, elegant, noble, cute place unspeakable. Marketing the use of advanced franchise mode of operation, the full implementation of the franchise in the country, the implementation of brand strategy! To market demand-oriented, product quality as a fundamental, scientific management as a means of standardized management and services through the terminal to achieve the ideal partners to make money and learn business skills, creating consumers, partners, Win-win situation for the enterprise, baby brand leading the industry's ambitious blueprint.