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2011 Business Opportunities
In the years following the 2008 Beijing Olympics, the 2010 Shanghai World Expo, and the recent Guangzhou Asian Games, China has continued to rise as a global leader. 2011 was destined to be a landmark year for the country, with the 26th World University Games set to take place in Shenzhen, one of China's fastest-growing cities. Additionally, the World Horticultural Exposition will be held in Xi'an from April 28 to October 22, drawing international attention and showcasing China’s growing influence on the world stage.
As these major events approach, new business opportunities are emerging across various sectors. From tourism and hospitality to retail and souvenir sales, entrepreneurs are capitalizing on the increased foot traffic and global exposure. The demand for branded merchandise, including souvenirs, gifts, and licensed products tied to both the Universiade and the World Horticultural Exposition, is expected to be strong.
At the opening of the Xi'an World Horticultural Exposition's licensed product launch, officials revealed that over 300 million yuan in sales are anticipated during the 178-day event. A wide range of items, from decorative gifts and toys to jewelry, stationery, and home accessories, will be available. These products emphasize eco-friendly design and high-quality craftsmanship, appealing to both collectors and everyday consumers.
Meanwhile, the market for Asian Games-related merchandise has been booming. Retailers have reported high demand, with many items selling out quickly. Some collectibles, such as gold and silver coins, have become popular among tourists who see them as meaningful keepsakes. Many visitors purchase multiple items, making the market for these goods highly competitive.
With the success of the Asian Games, the focus has now shifted to the upcoming Shenzhen Universiade. On November 10, the official flagship store for licensed merchandise opened in Yitian Holiday Plaza, featuring over 900 unique products developed by more than 25 franchise producers. These include everything from clothing and accessories to digital gadgets and commemorative items.
The Universiade franchise program, which began in January 2010, has attracted both well-established companies and local Shenzhen enterprises. With over 25 manufacturers and 26 retailers involved, the program has created a diverse range of products designed to appeal to different consumer segments.
As the event draws closer, more launches and promotional activities are planned. For example, a recent event hosted by Jinboyuan Fine Manufacture and Jideng Culture Communication introduced new gift packages and licensed products, attracting numerous local businesses. The event highlighted how these large-scale events create not only cultural moments but also significant economic opportunities.
For gift companies and retailers, events like the Olympics, World Expo, and Universiade offer a chance to boost sales and expand their reach. These products, ranging from keychains to medals, are not only stylish but also carry deep historical and cultural significance. As China continues to host global events, the demand for quality, themed merchandise will only continue to grow.