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The French home textile market is sluggish
According to a report by the French textile newspaper on the 30th, the home textile market in France had enjoyed a strong performance this summer, largely due to price reductions. However, recent data from a survey conducted by the newspaper among shopping malls reveals a different story. Since September, consumer demand for home textiles has been on a downward trend, with sales continuing to fall in October. On average, revenue dropped by 2% compared to the same period last year.
Industry insiders suggest that the decline is driven by shifting consumer behavior. Rather than waiting for the right moment, many shoppers are now making more deliberate and long-term purchasing decisions. To save money, consumers have become more cautious, often waiting for sales or discounts before buying household textiles and decorative items. This shift in attitude has led to a slowdown in regular retail activity.
Despite the overall decline, some product categories have seen exceptions. For example, sales of certain seasonal items like feather dusters, screens, curtains, and furniture fabrics have remained stable or even increased slightly, likely due to the drop in temperature and the need for home improvement as the weather changes.
The situation highlights a growing challenge for retailers, who must now adapt to changing consumer habits and find new ways to attract buyers in a more price-sensitive market. With the holiday season approaching, it will be crucial for businesses to implement effective marketing strategies and offer compelling promotions to regain momentum.