There are many reasons why people buy jewelry. The difference in consumer psychology determines the different purchasing behavior of consumers. The consumer psychology of consumers buying jewelry is as follows. 1. Value consumer psychology For the true and false of the jewellery material itself, the advantages and disadvantages are the instinctual psychological reaction of consumers. 2, beautify the decorative psychology This is the most common consumer psychology for people to buy jewelry, and it is also the most direct experience of all the value of jewelry. As the saying goes: "There are people who love beauty." Driven by the beauty of the United States, people continue to beautify themselves from the outside, make themselves more generous, more energetic and energetic, both beautify life and get spiritual satisfaction. Therefore, jewellery with bright colors, strange shapes, novel styles, beautiful appearance and delicate appearance is the ideal ornament for such consumers. 3. Symbolic meaning Jewelry not only has beautiful color and brilliance, but also has a profound inner beauty. Many people buy jewelry, not only like it is beautiful, but also express some kind of desire, or a good sustenance. Since ancient times, people have been advocating jewelry more than crop Hua Tianbao. For example, the Chinese people have had the habit of bringing jade since ancient times to show good luck. In some western countries, sailors often sail with aquamarine in order to be safe and smooth, because in the legend of aquamarine, it can overcome evil and bring peace and happiness. In the Arab countries, people think that wearing turquoise can eliminate refuge. This kind of psychology can be said to have existed since ancient times. Even today, people's simple psychology can still be found. 4. Commemorative psychology Jewelry consumers who hold this kind of psychology often have deep feelings for people and things. It pays attention to the sincerity between people and puts this feeling on jewelry. It will choose some jewels that suit their own moods and desires as a commemoration of people. The popularity of wedding commemorative jewelry can be said to be a typical reflection of people's psychology. Every year, 15 million brides in the United States accept the men's engagement diamond ring. This cannot be said to be the best understanding of "Diamonds are long-lasting, a permanent biography." 5, reserve psychology The national bank reserve acts as a "hard currency" that is stronger than gold. For this reason, in real life, there are also many people who have the jewellery value preservation mentality and regard jewelry consumption as a special “savingsâ€. Jewelry is small and portable, and its value is extremely high. It is a good means of "reservoir". 6, fashionable psychology Talking about fashion and catching up with the trend is the universal psychology of modern people, especially young men and women. Bright colors, numerous styles, provide a broad choice for men and women who pursue fashion. Many young people do not pay much attention to the value of the gem itself when purchasing jewelry, but only pursue the trendy and individual color of their style. 7, social etiquette psychology Wearing elegant and decent jewellery, in a sense, is also respectful and friendly to each other, and also shows its own quality and conservation. In some developed countries, people pay great attention to the wearing of jewelry in social exchange etiquette. 8, identity psychology In a broad sense, people choose jewelry itself to reflect a kind of personal “identityâ€. This “identity†is not only a direct power, a sign of position, but more of a person’s inner meaning from one side. Status and possession status. 9, artistic psychology Jewelry is different from ordinary decorations. It is a high-level art that embodies the designer's efforts. For those who love art, when buying jewelry, they pay more attention to the artistic value of jewelry and emphasize the artistic beauty of jewelry. For this kind of psychological consumer, the most important criterion for purchasing jewelry is whether the shape of the jewelry is unique and whether the style is novel. 10, emotional psychology People admire beauty, pursue pure feelings, often use the material to express feelings and express inner feelings. Jewelry has always been loved by human beings, and naturally it shows the feeling of jewelry. 11, practical psychology In the history of human application of jewelry, for a long time, jewelry is combined with people's practical applications, such as hairpins, hairpins, hairpins, watches, tie clips and so on. 12, showing rich and broad mind Many people wear jewelry to reveal that they have property, identity, and style. When purchasing, do not pay attention to whether the production is exquisite and the style is novel. For gold jewellery, only weight and color are required. For jewellery with jewellery, only the gems are high-grade and the quality is first-class. Infared forehead thermometer,Forehead thermometers digital,Forehead thermometer strips DongGuan Jinao Packaging Products Co., Ltd , https://www.jinaojewelrybox.com
