Zhengzhou Bo Yang Home Textiles Mall has great effect

Grand promotion of shopping malls from May 22 to June 2, Zhengzhou Bo Yang Home Textiles launched a 10-day shopping mall promotion, located in the Department of Commerce Bauhinia Hill Department Store, the first day of the event that set a record of 379,000 yuan, became Zhengzhou greatly promoted the history of one-day history. In the end, the big sales promotion of more than 200 million yuan has become the best result in the history of Zhengzhou's big promotion.

It is reported that the theme is "Cool to build a freezing point in the summer," the big promotion activities, the new cabinet is full of 300 minus 300, the sale is low to 2 fold, and the four-fold surprise, limited-time loss promotion spike can be described as unprecedented. Zhengzhou Boyang Home Textiles provided full support for the full preparations and full-fledged work. In addition, Zijingshan Department Store provided comprehensive support for promotional promotion, site supply, and staff implementation during the period, which enabled Zhengzhou Boyang Home Textiles' sales force to be fully enhanced.

This also applies to the sentence: "A person can go very fast, and a group of people can go very far". Such achievements are created by a group of people who work together and have the same goal...

The joint performance of all the staff to work hard Zhengzhou Bo Yang Home Textiles Bauhinia Department Store big promotion as early as April this year has begun to plan, in May the head of the Zijingshan department store came to Ningbo Bo Yang Home Textiles headquarters, was the passion of Bo Yang Home Textiles Reception, visited the Bo Yang Home Textiles Headquarters and the Ningbo Zhiying Store. At the same time, the two sides also carried out a three-hour discussion and determined a sales target of 5 million.

The battle has already begun and the two sides are united and have the same goal.

Bo Yang Home Textiles: The company's headquarters began to produce various kinds of flat promotional materials, cooperated with Zhengzhou regional supervision to plan and formulate the activity plan; centralized company resources quickly mobilized 10,000 pieces of goods from Ningbo headquarters to Zijingshan Department Store; Bo Yang Home Textiles headquarters sales company general manager Sun The Long March personally instructed and dispatched 10 people's "hawk team" to assist in the smooth development of the project. Zhengzhou Boyang Home Textiles mobilized all resources of Zhengzhou Company to clarify personnel's optimal promotion plan, and started personnel training, site layout, and organization. Before the event, the employee’s family members thanked the feast and so on. Beginning with the move, Ding Jianhao, general manager of Zhengzhou Boyang Home Textiles, stayed at the scene of the event and commanded and settled almost every day.

Bauhinia Department Store: The high-end members of the mall are fully shared with Boyang Home Textiles; all prime locations such as glass rooms, middle halls, elevators, and passageways are reserved for Boyang Home Textiles; multi-channel publicity for this event, Zhengzhou Evening News, and Henan Commercial newspapers, Zhengzhou news broadcasts, Tencent.com, SMS, forums, websites, Weibo, etc., conducted rounds of citywide propaganda and bombing, and the activity information spread rapidly. During the event, employees in the mall, everyone had tasks on them, and everyone had indicators. Everyone is a first-line salesman. The middle-level and above personnel have sales targets of 10,000 yuan, and even the floor-level cleaners have sales targets of 2,000 yuan. In addition, salespersons on every floor will recommend promotions for customers. I interviewed A shopping guide at the first floor counter, she said, "When consumers leave our counter, whether or not they buy our products, I will tell him (her) that the mall is currently holding a large-scale promotion meeting with Boyang Home Textiles. , kits, bedding with unprecedented discounts."

It was the joint deduction of both parties that concentrated their efforts to create smooth progress of the event and achievement of good results. On May 22, the event officially began. Numerous consumers were attracted to the event and had a long queue on the spot in the morning. On the first day, they achieved sales of 379,000 yuan.

Although it was well-prepared to overcome difficulties and it was a good start, the accidents followed. The first weekend after the event started, the rain continued, accidents frequently occurred on site, heavy traffic caused heavy traffic, and some of the goods It was soaked again and everyone went quickly to the rescue scene. The period has had a great impact on sales. However, heavy rain did not extinguish their hopes and did not prevent the enthusiasm of some customers. On May 29, the second mobilization meeting was held. All staff used full passion to complete the sales task of 580,000 yuan in advance. The second round of full-scale sales competitions was carried out in an all-round way. Everyone had tasks on them and everyone had indicators on them. After the storm, the second sales peak was ushered from May 31 to June 2. In the last three days, the sales scene was extremely hot. In the end, it received more than 2 million yuan in sales. Created the highest record in Zhengzhou Boyang Home Textile history. Although there is a certain gap between the sales target and the predetermined sales target, there are regrets. However, in the face of difficulties, Boyang Home Textiles and Zijinshan Department Store have already achieved the best. They are convinced that with their hearts together, they will be able to surpass their dreams.

As Ding Jianyu, General Manager of Zhengzhou Boyang Home Textiles, told the author: “Although the scheduled goal has not been completed, we have already surpassed history and set a new record. The most important thing is that I have seen the good condition of our team. High standards will surely continue to surpass!"

Deep marketing new journey The deep marketing campaign of Zhengzhou Boyang Home Textiles Mall was the first time in Zhengzhou, and it was also the first shopping mall in-depth marketing campaign of Zhengzhou Home Textiles. Since it is in-depth marketing, this depth must be further deepened. Through the first experience and lessons learned, the new strategy is being planned and the new journey will create new miracles!

Zijingshan Department Store and Boyang Home Textiles have formulated new goals: to achieve the first single-store Zhengzhou market; to make Zijingshan Boyang Home Textile become the first brand in Zhengzhou, with a sales plan exceeding 8 million yuan. The new goal has given the two sides a firmer belief and practice goal: In the second half of the year, Zhengzhou Boyang Home Textiles will also have a large-scale in-depth marketing and brand-accurate marketing. In addition, it will be the Boyang brand promotion month in August and September. A brand marketing campaign was conducted throughout the year. Zhengzhou Boyang Home Textiles and DaZing Bauhinia Department Store will join hands to create a common great cause!