YOSHOP original collection opened in Wuhan, injecting new power into China's clothing wholesale market

Hanzheng Street, with a history of 500 years, is located in the core block of the Yangtze River main axis, embracing the two rivers and occupying an important position in the heart of Wuhan. In the past, Hanzheng Street grasped the lifeline of Wuhan's early business, and was the first street of the national small commodity market and the brand clothing wholesale base. Now Hanzheng Street's transformation and development momentum is also very good, and it has gradually become the core highlight of the Yangtze River Spins with the fashion industry as the core, the characteristic business as the highlight, and the trade culture as the soul.

On August 25th, Yunshang·Wuhan International Fashion Center, which was founded by Yunshang Industrial Holdings, the flagship platform of Fosun Happy Fashion Industry, will open its grand opening in the center of Hanzheng Street. It is reported that Yunshang·Wuhan International Fashion Center covers an area of ​​570,000 square meters. It features “cross-blocks” that run through indoor and outdoor. It has different space design such as highlight display area, flash shop box and garden-style leisure space to meet social needs. Six functional experiences such as experience, leisure, viewing, exploration and fun.

In the Yunshang·Wuhan International Fashion Center, there are three brands of children's wear, women's wear and men's wear. The YOSHOP original collection created by YOSAR Yunshangxing Technology is the original design base of Wuhan Fashion Center, covering the second floor of Hall C. .

YOSHOP original collection, combining fashion originality and smart business form, covers an area of ​​4,000 square meters, and cooperates with thousands of original brands. It is a collection of world-renowned independent designer brands, focusing on fashion and creative research and development, operating a variety of styles of fashion, fashion items, building a combination of creative inspiration, aesthetic design, fashion quality life, to create a Chinese original fashion collection center.

Original design to help the clothing industry break through the trend

With the increasingly close integration of the clothing industry and the Internet, fashion forces such as Europe, the United States, Japan and South Korea are entrenched in the Chinese fashion industry. Under the impact of various styles, consumers have more demand for styles, change more quickly, and have higher requirements for originality and uniqueness of clothing. This makes it impossible for a few models of mass explosion and mass production in the past to work. In the "2019 China "Upgrading Generation" Women's Clothing Consumption Insight Report", iResearch pointed out that the type of clothing purchased by this generation of women who are upgrading their consumption is preferred to "fast fashion", accounting for 46%, followed by " Original design "clothing type, accounting for 42%.

In this context, YOSHOP original collection combines YFD global original design incubator to cultivate and introduce design talents. On the one hand, it also recruits outstanding designers from all over the world, gathers original design strength, integrates international vision, and creates more aesthetics. It also meets the market preference of original clothing, helping B-channel channels to match the original brand first-hand source, reduce procurement costs and increase clothing sales.

At present, the YOSHOP original collection has assembled a number of well-known domestic original design brands including Wang Damo, Shao Yong, Shanfei, Shouyi, Shengyin, Yucai, TODAY, Moon, MS002 No. 1 Warehouse, Cara, etc., which will become the latest original fashion in Wuhan. center.

Big data platform, black technology blessing

In addition to the explosion of the explosions and the scarcity of originality, the current clothing wholesale market is also facing problems such as closed information, difficult market trends, and the inability to coordinate the use of three resources: design, production and sales.

To this end, YOSHOP original collection through information technology, open up the upstream and downstream ports of the apparel industry chain, break the information island, break through the barriers of interest division, accelerate the reconstruction of the entire industry chain, optimize the ecology of the clothing industry "design, production, sales" closed loop.

Through the analysis and summarization of industry big data, YOSHOP original collection can provide market decision-making basis and trend guidance for service traders, so that the purchase of goods is targeted. At the same time, the store intelligent management tool Star GO supports online orders, online cashiers, and sales management, which has changed the old trend of the traditional wholesale market transaction data, and injected new blood into the service field. In addition, YOSHOP applet support can also expand online sales channels for B-channel channels and reduce inventory risk. In this way, the communication of online and offline big data and the sharing of resources greatly enhance the fast-reaction capability of the entire industry chain, and help the B-channel channel providers to quickly carry out marketing channels and develop rapidly.

Interactive space, immersive shopping experience

Different from the traditional clothing wholesale market crowded, messy, cold, no personality decoration layout, YOSHOP original collection of the overall space design has a sense of design and life, the use of color, lighting, soft and other elements, activated the unlimited art Possibility and bring an immersive shopping experience to customers. It is not so much a shopping plaza as it is an original living base. YOSHOP builds the connection between clothing and emotion by exploring the deep original needs of people in the spirit and emotional latitude. Flash shop, creative space, show T-station, online red-selling goods, interactive devices, cross-border joint names... all kinds of novel purchasing modes will be here.

Excellent selection of fine, accurate grasp of market demand

The YOSHOP original collection evaluates the designers who are stationed every 3 weeks. Through the big data platform, the company evaluates the customer's visits, test products, sales and other information, and continuously optimizes the designer's goods and design capabilities. In other words, the goods purchased by the B-channel distributors in this category are the best in line with the market demand, regardless of style, quality or price.

Four surprises, courtesy of traders

During the opening period, YOSHOP original collection prepared four surprises for service traders: 128 yuan registered members enjoy the wholesale price, one from the batch; shopping gifted, iPhone XS, iWatch, AirPods full delivery; full 199 minus 50, the audience universal Students can enjoy the wholesale price with their student ID card. In addition, during the opening period, different surprise benefits will be dropped from time to time.

YOSAR Yun Shangxing Technology founder and general manager, YOSHOP manager Long Liang said: "YOSAR Yun Shangxing Technology is based on original design, based on the smart supply chain operating system, to create a stylish platform for the original IP commercialization. YOSHOP As the offline scene and sales center, the original collection connects YFD incubator and continuously trains and introduces excellent original design talents. On the one hand, it connects the online intelligent operating system IPX to realize the upgrade of traditional industry chain. The sharing of resources and resources will help open, intelligent and efficient ports in the service supply chain, help B-channel channels to reduce procurement costs and improve procurement efficiency. This time, we will bring YOSHOP's first store economy to Wuhan. Through omnichannel resonance, we will create a national model. In the future, YOSHOP will bloom all over the country, contributing to the development and upgrading of the service industry and the traditional clothing wholesale market."

If the past Hanzheng Street is the epitome of the traditional business form, then we have reason to believe that the future Hanzheng Street will, under the influence and leadership of the YOSHOP original collection, join hands with global design and brand power to present a new international landmark of Wuhan fashion. On August 25th, the new prelude of Hanzheng Street is about to open, let us wait and see.

YOSHOP original collection:

Address: 2nd Floor, Building C, Building 3, No.3 Building, Wuhan International Fashion Center, Intersection of Zhongshan Road and Duofu Road, ~kou District, Wuhan

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