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Wu Wong cashmere "champion rise" at the helm Wu Jinhai
March 27, in the China Chamber of Commerce, China National Commercial Information Center based on the national large-scale retail business sales survey, issued in 2011, "China's market sales of similar goods market rankings," M Wong ranked the top three. This remarkable achievement has also updated the m Wong's sales records, become the real "benchmark cashmere brand." Cashmere clothing industry as a quasi-luxury, has been marching low-key pace in the overall apparel industry occupy a pivotal position. As the youngest brand in the cashmere strong brand camp and the leader of colorful change - Million cashmere, its performance in 2011 continued to be rosy. It has become one of the pioneers of "fashionable cashmere" and one of the most famous brands doing their part. Mi imperial brand behind the high-profile move, the rice Wong Chairman Wu Jinhai continued its low-key style, told reporters that "m Wong is still very young, but the courage to explore the path of continuous efforts and continuous innovation into 2012, Will also continue to write their own 'legendary luxury.' "The rise of product champions: open" cashmere fashion "leader In May 2001, m Wong cashmere was officially established in Huzhou weaving, and other cashmere enterprises is different, rice Huang in the early days of entrepreneurship, Chairman Wu Jinhai will invest 50 million yuan to introduce advanced equipment in Germany and 15% of sales revenue for product development as a policy must be adhered to. In addition, also resorted to heavily hired a first-class design team to create "cashmere fashion." In the early days of entrepreneurship, a large amount of cash investment was undoubtedly a risky move. However, that daring initiative of that year also laid a solid foundation for the success of Mikuni. At the helm of the company, chairman Wu Jinhai believes that "product development is the core vitality of an enterprise and it is his mission to find a way out of the status quo in the cashmere industry in China." Back in 2003, with his newly designed Works participated in the "China Fashion Fair." What is exciting is that the first imperial exhibitor won the "China Cup" Outstanding Design Award. Pierre Cardin, Playboy, Goldlion and other international brands have also thrown an olive branch, I hope m Wong can do OEM OEM for them, but was rejected by General Wu. The reason is very simple, m Wong to create their own brand. The emperor's goal is to create "the first brand of cashmere fashion." In order to be closer to internationalization and provide consumers with better products, Mi imperial took the lead in introducing the world's leading quality control system in 2004 and was recognized as "Quality Trust Tracking Unit" by China Quality Promotion Association. In 2008, M Wong for the first time in the cashmere industry put forward the "colorful strategy" to crack the crux of the cashmere brand development. Not only make it a leader in the cashmere brand camp change, but also enhance the cashmere in the overall apparel industry status. In the same year, M Wong followed the law of the rise of international big-name design and introduced the "Star Designer Strategy" to set up another brand banner for M Wong. In 2010, M Wong replaced the white-collar workers to become the golden dome award ceremony finale brand, the highest honor in this industry make m Wong worthy of [the leading era of cashmere and colorful] title. The rise of the brand champion: "Luxury legend" appears brand domineering It seems most companies, the rapid return of funds is the most important, Chairman Wu Jinhai told us that "China's cashmere industry to develop, the need for emphasis on design, the establishment of autonomy Brand .Constructing their own brand in addition to product value, the brand value of the shape is the top priority.However, both product development or brand building requires businesses to invest a lot of money and persevere. "2005, Spokesman for the image became a sensational news at that time, although the spokesman in other industries has long been a common phenomenon, but in China's cashmere industry is the first m Wong invited celebrities to do the endorsement of the cashmere business. In 2007, M Wong and Rosamund Kwan, a cashmere product designed to auction at a price of 100,000, and donated to the China Pink Ribbon special fund event, once again become a temporary talk of the spotlight. At the moment, these moves by Miwang are just ordinary brand PRs, but during this period, the series of moves of the industry, Miwang, are like a heavy hammer smashed into the hearts of many people. It is from this point on, other cashmere enterprises have started the shape of the brand. When other companies have to follow suit, M Wong has accelerated the pace of progress, continuous innovation. In 2008, m Wong cashmere in the industry devaluation of the "colorful strategy", the industry model innovation to achieve full upgrade of the brand, with the fastest speed of the emperor Wong brand in the industry's new position, and inspired the cashmere industry as a whole breakthrough Thinking, greatly enhance the m Wong's brand value. In 2009, focusing on the "colorful strategy," Mi-imperial took the lead in working with China Fashion Color Association to set up the only "cashmere color research and development base" in China and introduced the international leading trend research and product color management to further realize the "colorful strategy" upgrade. Since then, rice imperial brand promotion efforts intensified, 2010,2011 two China International Fashion Week and the "Golden Summit Award" designer Qi Gang hand in hand launched the "legend of luxury" rice Huang Qigang senior cashmere fashion conference, the atmosphere in 2010 "China International Clothing & Accessories Fair." Media praised: "M Wong re-write the fashion with cashmere," "m Wong is the leading fashion cashmere brand." This is also the best recognition for the efforts of Emperor Mi. Channel championship rise: from the "big side hall strategy" to the "seed shop strategy" Since 2008, m Wong cashmere shopping mall channels began to adopt "big side hall strategy", a more comprehensive display of m Wong's terminal strength. Wu Jinhai, chairman of the Board, said: "Since we want to be the leading brand of cashmere fashion, then our terminal image, channel strategy should be matched with." 2010 M Wong "Chinese Cashmere Night" held in Beijing to adopt unique and innovative The "famous master · famous shops" model, to create a way to open up the mall innovative mode. The invitation of shopping malls managers, channel distributors, industry experts and news media to participate in this event enhanced M Wong's reputation and reputation in the commercial system and played a significant role in promoting the implementation of the "Grand Front Hall Strategy." Since 2011, M Wong has continued to introduce the industry-leading "Channel 5 + 2 Champion Model" and has opened a large number of "seed shops." At present, Million has opened more than 500 high-end shopping centers in the country or counters, the sales network covers more than 20 provinces and cities nationwide, including Beijing, Tianjin, Hebei, Shanxi, Liaoning, Heilongjiang, Jilin, Shandong, Jiangsu, Henan, Hubei , Chongqing, Gansu, Xinjiang and other regions of the country's key shopping centers, sales performance among the top three industries. For example, in the Beijing market, M Wong has settled in more than 50 large shopping malls in Xidan, Cuiwei, Blue Island, New World, Parkson, Chang'an and department stores, ranking the top three in terms of sales volume and won the title of "Beijing Fashion Capital Apparel Marketing Gold medal "award. One of Cuiwei Building 4 days sales of nearly 2 million yuan, only the day sales anniversary reached 800,000. Zhu Xinjiang, vice president of Rice Emperor, told reporters: "Cashmere is a conservative industry. The magnificent transcripts behind the emperor are in fact the vision, courage and pattern of a helm." The rapid rise of young rice emperor has become an industry The hot topic. Wu Jinhai in a low profile but did not forget to give the cashmere industry a good wish: "China's cashmere fashion path, no precedent to follow, many initiatives to practice, to explore. Even now has made very good results, m Wong still need Continue to grow and gain experience.I believe in the near future, China's cashmere is bound to step out of a their own fashion.