Shanghai Fashion Week AW19 preview | YOUWEI has a tail, "Make the best use"

YOUWEI AW2019

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YOUWEI AW2019

Make the best use of it

Human waste in the ocean is eaten by animals

The excess of human waste is rising straight, leading to the breakdown of the survival chain.

When life is no longer materially scarce

On the contrary, a large number of items piled up in a pile

Selected diversity

Let slow sales waste become an unavoidable problem

Every day, it’s more terrible than producing garbage.

Those new discarded; discarded, incinerated, buried

Thick fog, odor and devastating

Is a misstep to estimate the market needs

It is also a punishment for our new and old!

More styles of clothing in the closet

It is also difficult to deal with different scene switching within a day

Wearing a few fate

Aesthetic fatigue becomes the inevitable from love to forgetting

How to reduce the wasted output but meet the individual needs

Does fashion also have the energy to protect this earth?

YOUWEI AW2019

" Make the best use"

Becoming the focus of YOUWEI's tail thinking this season

We can't change the world at a glance

But you can improve the environment from the design around you.

Designer MOMO.Z said

Why can't we just need

"one piece"

Only this one, "to make the best use of it"

" KEY WORDS Keywords "

One piece

People with different attitudes in different fields and different scenes

You can choose the same "one piece"

This is the answer that this week's YOUWEI has a tail.

YOUWEI AW2019

This "one piece" will be different from "one dress"

Different designs than the previous season

This "one piece" is completely different from the positive and the negative.

Different styles and different colors

Same as "one" miracle

Make it feel fresh enough every day

YOUWEI AW2019

Like a magical drama

Absurd, playful, unruly, wonderful

Please join us

Seamless scene switching era

"One piece" · "Make the best use"

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RUNWAY

YOUWEI SS2019

One stop in the end

  

Mind Gap Mind Gap

This is XINTIANDI YOUWEI express train

Next is 'One step to the end'

This is the YOUWEI tailed Xintiandi fashion train.

"One stop in the end" is about to arrive

Click LOOK to zoom in to view the picture

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RUNWAY

YOUWEI AW2018

Huang Yiyi dream

Click LOOK to zoom in to view the picture

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ABOUT YOUWEI

NEW GARCONNE

Female personality

YOUWEI concept film

“YOU WEI has a tail” brand in a “playy” way

Can't help but slap the style

YOUWEI AW2017

Hide the humorous design in the form of orthodox decent

Easily break the "clothing and serious" pattern with "conflict"

YOUWEI SS2018

NEW GARCONNE female personality

Is a mixture of handsome and elegant

YOUWEI AW2018

Starting from "service demand"

Adhere to high quality and high cost performance

YOUWEI SS2019

Provide fashion support for shaping the expression of “funny soul”

Help them continue to affirm themselves in reality

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DESIGNER

MOMO.Z

Looking at her single item, I can imagine that her store must be wonderful. She is a person who does not move toward mainstream fashion, and her understanding of color is also very special. Her favorite items are very touch, layered and historical.

MOMO.Z

From art design editor to art director

From design assistant to design director

year 2006

Opened the first self-operated shop Momo

Open a career for buyers

2006-2018

As an international buyer, in addition to China

Footprints all over the place

Paris, Milan, New York Fashion Week

Year 2014

MOMO.Z was selected as one of the top ten buyers in the country

Witnessed her from the perspective of performance facts

The combination of fashion taste and business management

2016

Regression design

Founding women's brand

YOUWEI has a tail

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