Entrepreneurship Support for Dolls: A Big Move for Employment Aid Project: Girls Lingerie Store Single Shop Value: ¥105,000 | Aid Shop Number: 20 | Total Assistance Value: ¥2.1 million Designated Aid Area (Phase I): Major Cities in China (Excluding Kunming, Baotou, and Chengdu) Project Aid Enterprise: May Doll (Beijing) Electronics Co., Ltd. Aid Business Website: http:// Aid Business Email: [email protected] First Phase Time: January 1, 2010 - March 30, 2010 Entrepreneurship Application Period: January 1, 2010 - February 30, 2010 1, Company Profile May Doll (Beijing) Electronics Co., Ltd. was officially established in Beijing, China on January 20, 2005. The company is a high-tech enterprise that focuses on the healthy development of young girls' underwear, promoting physical and mental health culture. May Doll Clothing mainly promotes the culture of girls' physical and mental health education and develops national patent green girl undergarments, aiming to maintain the healthy growth of young girls, enhance vitality, and shape a beautiful future body and perfect curves. As a pioneer and leading brand in Asia and even globally, Doll Girl's underwear company has created and guided a new industry segment, becoming an example of innovative enterprises that fill market gaps and drive new industries. In addition to being registered with the Chinese Ministry of Commerce and a member of the China National Garment Association, it also holds multiple utility model patents and intellectual property rights. Doll Girls Underwear, launched in August 2006, shocked the market, captured consumer attention, and inspired many companies to follow suit. The company has a professional team of design, development, and marketing management, as well as expert consultants from medicine, physics, engineering, and other fields. They develop a series of health-related lingerie suitable for Chinese and Asian girls based on their body characteristics, colors, aesthetics, and climate. The company offers bras, undergarments, pajamas, harnesses, and home services, along with magazines like "Sunshine Girl," online platforms, and e-commerce malls. Its designs are loved by girls for their unique, youthful, and healthy style, backed by national patents for quality assurance. National Utility Model Patent Name: Girl Care Body Sculpting Underwear Utility Model Patent Number: ZL200720154913.4 National Utility Model Patent Name: Health Bra Utility Model Patent Number: ZL200620149008.5 National Design Patent Name: Girls Underwear Design Patent Number: ZL 2008 3 0141099.2 Corporate Strategy: Business Philosophy: Caring for the Healthy Growth of Girls! (Creative work, solving everything through communication, customer satisfaction is the goal, changing constantly, meticulous in every detail, and doing simple things extremely); Corporate Mission: Working Hard to Enhance the Overall Quality of Young Girls! Industry Status: Top Ten One of the Nation's Franchise Chains in Beijing Ministry of Commerce Franchise Record Number: 0110500900800022 China National Garment Association Member / Governing Unit, Underwear Professional Committee. Baby Clothes - The World's First Girl Underwear Industry Pioneer, Leader! January 2005 - First proposed the concept of girls/students' underwear brand Second, Aid Content 1, Details of a Single Shop Include: 1) Goods Display Value: ¥50,000; 2) Inventory Turnover Value: ¥10,000; 3) Company Audit/Inspection/Travel/Equity Fees/Management Fees: ¥20,000; 4) Advertising Construction Costs: A, Store Design Cost: ¥4,000; B, Opening Promotional Gifts: ¥10,000; C, Clothing (Purchasing Guide 2 Sets, Salesman 2 Sets) Worth: ¥1,000; 2, In addition to providing assistance for all of the above hardware, but also provide the following soft support package: ¥10,000; 1) Terminal Management System: Provide entrepreneurs with operating technology, service technology, and system training guidance, to standardize and standardize. These include: A, Shopping District Evaluation and Site Selection System; B, Terminal Vivid System; C, Opening System; D, Shopping Guide Management and Training System; E, After-Sales Service System; F, Store Management System; G, Public Relations and Promotion System. 2) Advertising, promotion, public relations and other marketing communications portfolio: for public relations around the promotion; Third, the Target of Assistance and the Right to Receive: 1, Want to start a business and intend to join the underwear business community; 2, Dare to think, have entrepreneurial qualities of the community; 3, Other groups or organizations interested in clothing business; 4, Get family support; 5, Accept the company guidance, management and supervision; 6, Own funds ¥80,000 (proof of funds); 7, Assisted by renting 30 to 60 square meters of storefront; 8, The recipient must be personally involved in the management; 9, According to doll uniform VI for store decoration, uniform display of goods; 10, Does not allow sales of this product other than the brand; 11, The recipient must be on the company's market information to perform the obligation of confidentiality; 12, Strong coordination skills, a certain degree of leadership, a complete business plan; 13, Operating stores store rent, sales staff wages, business tax, utilities and other operating expenses paid by the recipient and included in operating costs; 14, To provide pedestrian street or local well-known shopping malls counter 30-60 square meters (salable area) as doll girls lingerie shop, to ensure that located in the local shopping district or pedestrian street, to ensure that the rent formalities complete; 15, Doll clothing company does not account for the store shares, independent accounting, self-financing. All operating income after the product cost is recovered in the operating profit at the lowest price shall be borne by the sponsor. The sales shall be settled quarterly and the minimum payment for the company shall be refunded (35% of the supporting products shall be settled). Fourth, Entrepreneurial Assistance Process: 1, Submit the application for starting a business, detailed personal information, identification documents and detailed entrepreneurial programs; 2, The company first instance and detailed communication to understand the basic situation of recipients; Orange Safety Coat,Overall Waterproof Workwear,Workwear Coat,Fluorescent Uniform Reflective Coat Shaoxing Xiaotrain Imp.&Exp Co., Ltd , https://www.xiaotrain.com
Brand Strategy: Global Development of the Most Recognized Girls' Clothing Brand
Development Strategy: Disseminating Knowledge About Healthy Girls and Beautiful Life Culture Globally
Product Requirements: Natural Body Care, Healthy Beauty for Girls
Target Market: Adolescent Girls Aged 8-18 Years Old; Mothers Wanting Their Daughters to Grow Up Healthy and Beautiful
Corporate Culture: Create, Communicate, Users, Change, Fine, Simple;
March 2006 - First R&D and sales of girls/students' underwear brand
August 2006 - First applied for and obtained national patent for teenage girls' bra care brand
August 2006 - First news coverage by hundreds of national media outlets
August 2006 - First awarded "Best Girls' Underwear Award"
September 2006 - First developed magazine publishing with girls' physiological and psychological knowledge
March 2007 - First investment in free chain/franchise fee for teenage girls' underwear brand
March 2007 - First participated in the "China International Clothing Fair"
May 2007 - First became a member of the China Garment Association
November 2007 - First received "2007 National Venture Capital Brand Star" award